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On 22nd January 2016, PMP (Paper Machinery Producer) – a global provider of tissue, paper & board technology, signed a contract with Heibei Jinboshi Group CO., LTD. For the delivery of (2) Intelli-Tissue® 1200 EcoEc lines.
The (2) Intelli-Tissue® 1200 EcoEc will be characterized with 3650mm reel trim, operating speed of 1200 m/min, daily capacity 75 t/d and a basis weight 12.5-25 gsm each. This project will be based on a PMP Integrated Tissue Mill concept, which means 2 machines (left-hand and right-hand) in the same building, a shared control room as well as a warehouse. The same model of right and left hand machines layout in one building is the most compact solution and the two machines can share a common spare parts base. As a result, both space and costs are saved as well as number of personnel required to run the installations. At the same time high production flexibility plays a significant role in achieving top installations effectiveness.
The PMP’s scope of supply will cover the single layer Intelli-Jet V® hydraulic Headbox, 4-roll Intelli-Former®, compact Intelli-Press®, 12ft Steel Intelli-YD™, Intelli-HoodTM and Intelli-Reel®. In addition, PMP will provide mechanical drives, electrical drives, lubrication system, Steam & Condensate system and the PLC. The PMP team will also provide erection supervision and technological start-up.
The new project will be implemented based on the Optimum Cost Solution philosophy by executing the tissue machine fully designed in Europe (PMPoland & PMPower), manufacturing of the key components such as a hydraulic headbox and a steel Yankee in Europe, and the remaining manufacturing, as well as tissue machine pre-assembly and tests completed at the PMP Center of Excellence: PMP IB, Changzhou (China). This combination allows to lower a cost of investment for the customer, while maintaining the premium quality of the equipment supplied. The start-up is scheduled for the end of 2016 (1st machine) and the middle of 2017 (2nd machine).
With the excellent performance of operating reference and continuous new orders, PMP Intelli-Tissue® EcoEc Technology has been recognized worldwide to be a high-quality, high-efficient and ultra low-consumption solution for tissuemakers. This type of product was designed to suit Chinese Market in perfect way being totally in line with guidance of Chinese Government reflected in 12th 5 year plan.
Year by year, PMP increases its presence in China through implementation of projects for both tissue & paper customers. Only in the last decade in Mainland China, PMP provided 13 CF tissue machines and 20 capital paper machine rebuilds including core technological units such as Intelli-Jet V® Headboxes, Intelli-Nip® Shoe Presses, Intelli-Sizer™ Size Presses, etc. Combination of a state-of-art technology and rich experience of PMP and convenient local service from PMP IB results in smart integration of assets & competences. This way PMP Intelli-Tissue® 1200 EcoEc tissue solutions bring excellent support for its users daily.
About Hebei Jinboshi Group:
Hebei Jinboshi Group Co., Ltd is a professional tissue-making enterprise, located in Baoding, Hebei Province (established in July 2000). Jinboshi Group produces high-quality toilet paper, facial paper, napkin and wetnaps under brand “Golden doctor”, “Qinqin jiaren” and was awarded as “famous brand enterprise of Hebei Province”. Company keeps providing high-level products and service to customers with high efficiency. Ambicious goals and implementation of the best solutions available on the market heat a dynamic growth.
PMP – a global provider of tissue, paper & board technology, has been supporting the pulp and paper industry for over 160 years, executing projects on 6 continents, in 29 countries. Company owns 6 facilities in 4 countries (Poland, USA, China and Italy). PMP is a recognized international player in both paper & tissue industry. At the end of December 2015, PMP introduced new branding initiative including launching new logo & visual identity. learn more: www.pmpgroup.com
Exactly a year ago (January 2015), Hebei Xuesong Paper Co., Ltd signed a contract with PMP (Paper Machinery Producer) for the delivery of 2nd Intelli-Tissue® EcoEc machine. That was a natural consequence of a successful start-up of the 1st machine six months before.
Efficient cooperation between two companies started from TM#1 project in 2013. First Intelli-Tissue® 1200 EcoEc was brought on stream in April 2014 and thanks to excellent cooperation between Hebei Xuesong Paper and PMP, just 5 days after start-up, the maximum production capacity and tissue quality guarantees were achieved. TM#1 is characterized by an ultra-low level of steam consumption (1.6-1.8 t/t) – the best in the industry in this level of technological solution. Optimized paramaters help to significantly minimize production costs and increase sales margins.
On January 16th this year, PMP successfully started up 2nd Intelli-Tissue® 1200 EcoEc at Hebei Xuesong mill. TM#2 (twin sister line to TM#1) is characterized by reel trim of 2850 mm, design speed of 1200 m/min and daily capacity 60 t/d (basis weight 12.5-20 gsm). After TM#2 installation, Hebei Xuesong Paper have two machines (right and left hand) in the same building based on an Integrated Tissue Mill concept. We are proud to announce that paper at reel appeared 3 hours after supplying the stock, at the same time paper reached saleable parameters on the 2nd jumbo roll.
TM#2 is a twin-sister machine of TM#1 and is also based on philosophy of Optimum Cost Solution including tissue machine fully designed in Europe, manufacturing of the key components such as a Intelli-Jet V® hydraulic headbox and a Intelli-YD™ steel Yankee in Europe, and the remaining manufacturing, tissue machine pre-assembly and tests completed at the Center of Excellence of PMP Group: PMP IB (Changzhou) Machinery & Technology, Changzhou (China). This combination has ensured to lower the cost investment for the customer, while maintaining excellent quality of the equipment supplied. PMP has provided a stock approach system, Intelli-Tissue® 1200 EcoEc machine, mechanical drives, electrical drives, a lubrication system, a steam & condensate system and PLC. The PMP team has also been responsible for an erection supervision and technological start-up.
The same model of right and left hand machines layout in one building is the most compact solution and the two machines can share a common spare parts base. As a result, both space and costs are saved as well as number of personnel required to run the installations. Finally, the valuable experience of PMP gained from TM#1 project has made TM#2 even more adapted to the customer’s requirements.
About Intelli-Tissue® EcoEc Technology:
PMP Intelli-Tissue® EcoEc Technology – is a response to market demands and requirements of newcomers in the tissue business, however it may also be applied successfully to changing the technological concept of the mill. EcoEc means an Ecological and Economical machine with ultra low media consumption and low investment and operating costs. Intelli-Tissue® EcoEc can replace outdated and slow tissue machines, bringing costs savings and additional profits from a ready-made product. Reductions are directly connected to the limitation of space needed in the mill, less personel required to run the line and significantly smaller replacement parts base. Additional profits come from higher quality of the final product (soft tissue – higher margins) and entering new, unexplored market niches. Also note that working with state-of-art technology – such as the Cresent Former – is more efficient and easier for the operation personel.
About Hebei Xuesong Paper:
Hebei Xuesong Paper - a famous tissue-making enterprise in Hebei Province, China - was founded in 1987 and produces high-quality tissue products under "Xuesong” brand.
PMP – a global provider of tissue, paper & board technology, has been supporting pulp and paper industry for over 160 years, executing projects on 6 continents, in 29 countries. Company owns 6 facilities in 4 countries (Poland, USA, China, Italy). PMP is a recognized international player in both paper & tissue industry. At the end of December 2015, PMP introduced new branding initiative including launching new logo & visual identity. learn more: www.pmpgroup.com
PMP (Paper Machinery Producer) has been supporting one of the leading Asian papermakers – Yuen Foong Yu Corporation for the last 20 years, executing projects both in the tissue and paper field.
At present, in the tissue area, YFY owns 7 PMP Intelli-Tissue® 1600 lines – all are installed in Mainland China: in Beijing, Yangzhou and Dingfung, reaching total capacity of 300 000 t/a. 1st CF Intelli-Tissue® machine (2.4 m wide) was launched in 2008 in Beijing, China. 2nd and 3rd (PM#5 & PM#6) 2.8 m wide CF Intelli-Tissue® were started-up in 2012 in Yangzhou, China. After successful start-ups in Beijing and Yangzhou mills, in spring 2015, PMP has been choosen again to support YFY’s development, this time adding (4) more tissue making lines.
YFY Corporation decided to continue partnership with PMP recognizing its strenghts, uniqueness and abilities to support long run strategy. PMP Optimum Cost Solutions, state-of-art technology, attractive return-on investment factor and extraordinary flexibility of PMP organization have met YFY team demanding requirements. Excellent communication between companies, which was recognized during the first project, had also a significant meaning.
At the end of March 2013, YFY officially announced a massive expansion plan which included investing over 260 mln US dollars in Taiwanese and Chinese plants. At the same time PMP has been awarded a project for (4) new complete CF Intelli-Tissue® 1600 machines.
To optimize the investment, YFY decided to follow the scenario from 2012 (PM#5 & PM#6 Yangzhou project) and clone the same concept for an Integrated Tissue Mill: two tissue machines with rewinders, with a common control room in the same building, as well as a warehouse and converting area.
The concept of the Integrated Tissue Mill was implemented both in Yangzhou mill (PM#7 & PM#8) and in Dingfung mill (TM#1 & TM#2) ensuring staff & space optimization, high production flexibility and a significant operation cost reduction.
On 3rd July 2014 (PM#7) and on 28th August 2014 (PM#8) in Yangzhou, China, 4th and 5th machine fully designed and produced by PMP started-up easily. Then, on 8th December 2015 (TM#1) and on 14th January 2016 (TM#2) in Dingfung, China, 6th and 7th machine were successfully brought on stream bringing all involved satisfaction & pride.
All recent (4) tissue machines are 2.8 (110 inch) reel trim CF type tissue machines with an operating speed of 1,600 mpm (5,250 fpm) and daily capacity of 80 tpd each. Machines are producing virgin fiber-based tissue in the basis weight range at the reel from 13 to 31.3 gsm (8-19.1 lbs/3000 ft2) for conversion into facial tissue, toilet rolls and kitchen towels. The project goals were premium quality of the final product and significant increase of capacity. In addition, it was important to minimize investment costs. That is why the Integrated Tissue Mill concept was chosen (two TMs under one roof).
This project is the next step of partnership strenghtening between YFY and PMP. Both teams are convinced that common understanding is a great base to stay agile and create a further pro-active development.
„We have decided to continue
co-operation with PMP
since they have good skill
and experience in tissue machines
Mr. Ming Fa Tang, YFY Vice President Tissue
PMP is proud that YFY sees PMP as a strategic partner. Fruitful partnership, that has been developing over the years between those two companies, has resulted in extremely fast & efficient start-ups and overall, efficient cooperation based on win-win solutions. PMP is looking forward to future projects and is confident that the Intelli-Tissue® technology will help YFY to achieve their market goals and ambitions.
The cooperation between YFY and PMP teams brought common success and both companies look forward to potential projects in the nearest future.
Yuen Foong Yu – one of the leading Asian Corporations with a turnover of 1.8 billion US dollars, ranked in the top 5 among tissue producers in China, was founded in 1925. At present, YFY is active in three business areas: fine paper & board, packaging and consumer products. It owns 23 facilities in China, Taiwan and Vietnam. YFY’s activity within the tissue sector is focused on delivering value for consumers through Mayflower, Tender and Delight brands mainly in China and Taiwan. (learn more: www.yfy.com)
PMP – a global provider of tissue, paper & board technology, has been supporting pulp and paper industry for over 160 years, executing projects on 6 continents, in 29 countries. Company owns 6 facilities in 4 countries (Poland, USA, China, Italy). PMP is a recognized international player in both paper & tissue industry. At the end of December 2015, PMP introduced new branding initiative including launching new logo & visual identity. (learn more: www.pmpgroup.com)
PMP Group (PMP) – a global provider of tissue, paper and board technologies for Pulp & Paper industry partners as well as solutions for other heavy industries has refreshed its branding, implementing a new logo and visual identity. PMP’s image modernization is a response to the significant metamorphosis that the company has gone through within the last couple of years and is an element of PMP’s new strategy for the years 2016-2018.
Through successful execution of capital projects for esteemed partners worldwide, PMP has become a more mature and conscientious organization with revenue of 51 mln EURO (FY 2015). Today PMP’s products and solutions can be found in 28 countries on six continents, including key references in a diverse array of pulp and paper corporations. PMP has opened new facilities in the United States, China, and Italy to facilitate service to its customers. Over the years, PMP’s strategy has evolved from a Low Cost Solutions philosophy (price based competitive advantage) into Optimum Cost Solutions (technology based competitive advantage). PMP’s defined Code of Values focused on partnership and an ethical business approach has been the best indication of its endeavors.
Going forward, PMP’s strategic goal is to increase its focus on being a customer driven supplier of investment goods that create opportunities and add value. PMP wants to be perceived as a technological integrator, strong and agile. PMP’s target is to increase its market share by 20% within the next 3 years, with a specific focus on the Americas.
Recently PMP has embarked on a fundamental evaluation of who they are, what they do, and how they do it. As they have evolved over the past several years from a “best price” to an “best technological solution” philosophy they have found that in every area of the world they are being referred to simply as “PMP”.
PMP’s new logo was developed after consultation with its clients, partners and employees and is designed to better correspond with how the world perceives the company. This PMP logo evokes technology and passion. The black and green palette is inspired by over 160 years of company history. The round elements are associated with the rotating parts of machinery and symbolize continued growth. A green arrow indicates further company development and upward progress while a modern font underlines the significance of state-of-the-art technology driven by proven solutions.
A new tagline “Passion Comes First” sums up PMP’s vision of its unique approach to company performance and teamwork. PMP believes that the real engine for success is people who drive business forward. This approach appreciates the human side of activity and emotions that shape uniqueness of individuals. One of PMP’s ideas is to make its employees proud of their personal and team achievements, empower their undiscovered abilities and strengthen their loyalty.
Please note: “PMP” is the brand under which member companies of the PMP Group (including PMPoland S.A., PMP Fast Service Sp. z o.o., PMPKonmet Sp. z o.o. PMP Americas Inc., PMP IB (Changzhou), PMPower S.r.l.) operate and provide products and services for customers from the Pulp and Paper and Build-to-Print industries.
PMP’s new visual identity as well as their new promo campaign “Passion Comes First” underlining PMP’s refreshed and proactive approach to cooperation with its partners around the globe has been officially launched on December 14th, 2015.
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In October 2015, Yuen Foong Yu has signed a contract with PMP for rebuild of TM#7 in Ching Shui Mill (Taiwan). The delivery includes steel Intelli-YDTM, Intelli-CapTM and Steam & Condensate equipment. PMP has been chosen again as a strategic partner supporting YFY’s development.
PMP is a global provider of paper, board and tissue technology and has been serving pulp & paper industry for over 160 years. PMP has built business partnership with Yuen Foong Yu in Asia that lasts several years already.
Yuen Foong Yu’s core business is paper manufacturing. Company produces printing, writing, industrial and home use paper. YFY owns three major brands of tissue paper at present: Mayflower, Tender and Delight. Its production lines cover paper products such as toilet paper, tissue paper, facial tissues, paper towels and napkins. YFY is not only one of leading Asian papermakers, it also ranks among the 50 largest paper manufacturers in the world.
This time, the scope of supply covers 12’ steel YD designed and manufactured by PMP (2420 mm sheet width on Yankee), a high efficiency Yankee cap supplied with an air fan – Intelli-CapTM – and a Steam & Condensate equipment. Designed Yankee is a steel welded construction with bolted on journals. In order to increase Yankee efficiency, PMP offers optimized and tailor-made solutions. Intelli-YDTM designed for YFY will be capable to operate up to 9.5 bar(g) of steam pressure and a maximum design speed of 1200 mpm. Additionally PMP will exchange existing steam Yankee Hood with Yankee Cap to reduce steam consumption. Appropriate changes in Steam & Condensate system will be implemented to fit new system conditions.
YFY decided to choose PMP Intelli-YDTM due to great running references representing very high performance and ultra-low media consumption. This project is an example where PMP’s technological knowledge combined with high-tech equipment can become a key factor to achieve common success. The delivery is scheduled on June 2016, followed by erection at site and start-up on August 2016.
After a year of intense promotion PMP Group has entered the final stage of its Three Forces of PMP Group – Earth, Wind & Fire campaign. Metaphorical properties of forces of nature have become an inspiration for PMP Group to start a campaign which symbolizes the benefits of the company’s three major, technological lines in the P&P business – Intelli-Technology® (Earth), Intelli-Tissue® (Wind) and Phoenix Concept™ rebuilds (Fire).
Up till now the viewers had the opportunity to see adverts, movies and articles in regard to Wind (Intelli-Tissue®) and Fire (Phoenix Concept™). Now the time has come to present the final element – Earth (Intelli-Technology® - Platform Concept for Papermakers). This specific line is characterized by low media consumption (ECO) and high runnability – thus the green color and the connection to Mother Nature. In this specific area paper producers are offered complete paper machines for special papers (like MG), as well as highly advanced paper and board units. Product portfolio covers all key technological sections of PM: Intelli-Jet V® hydraulic headbox, dewatering unit – Intelli-Top® former, Intelli-Nip® Shoe Press, Intelli-TriNip™ press, Intelli-Sizer™ metering size press (film press), Intelli-MicroCrepe™ and an Intelli-Reel®. PMP Intelli-Technology® Platform, as a compact and flexible solution for paper & packaging producers, reflects all benefits that are associated with one of the most powerful Forces of Nature – Earth.
Entering the final stage of the Three Forces of PMP Group campaign however, does not mean its end. By fulfilling the last phase of the project the company has taken the idea to the next level and despite maintaining the general concept, developed it to meet wider expectations. New releases are planned to be implemented since the beginning of 2016 and will include all three mentioned before Forces. More information to come.
At the end of April 2013, Yuen Foong Yu (one of Asia’s leading tissue producers) has signed a contract with PMP Group for the delivery of four (4) complete PMP Intelli-Tissue® 1600 Advanced lines. Taking all projects into consideration, the new order have made a total amount of seven (7) new PMP Group machines in the YFY’s fleet. Thus it is our pleasure to announce that on August 28th 2014 another PMP Intelli-Tissue® 1600 Advanced line was brought on stream at the YFY’s Yangzhou mill in China.
The new 2.8 m width CF tissue machine (PM#8) of operating speed 1600 mpm and daily capacity of 75 t produces virgin fiber-based tissue in the basis weight range at reel from 13-31.3 gsm - for conversion into facial tissue, toilet rolls and kitchen towels. The scope of supply covers stock preparation, entire tissue machine (double-layer Intelli-Jet V® headbox, Intelli-Former® Crescent Former, Intelli-Press® with 16’’ steel YD and high efficiency steam hood and Intelli-Reel®) including also auxiliary systems like mechanical drives, lubrication system, steam & condensate, dust removal system, as well as controls and start-up services. Especially noteworthy however, is the double-layer Intelli-Jet V® hydraulic headbox which is a highly advanced, technological unit that guarantees production of premium quality tissue.
This was the second (out of four) start-up’s that will be performed by YFY and PMP Group in 2014/2015. At present Yuen Foong Yu brands, including Mayflower, Tender and Delight, play a significant role in the premium tissue sector in China and Taiwan. Through production expansion, product line extensions, and strengthening branded products, YFY’s goal is to be ranked as one of the top 5 tissue producers in China. PMP Group is proud that YFY has trusted the company to be a part of this development strategy. Fruitful partnership, that has been developing over the years between those two companies, has resulted in extremely fast start-ups and overall, positive cooperation based on win-win solutions. PMP Group is looking forward to future projects and is confident that the Intelli-Tissue® Advanced lines will help YFY in achieving their market goals and ambitions.
In April 2013, after announcing a massive expansion plan which included investing over 260 mln US dollars in Taiwanese and Chinese plants, Yuen Foong Yu corporation has placed an order for four (4) new PMP Intelli-Tissue® 1600 machines. After delivering three (3) TMs in the past for YFY Beijing and Yangzhou mills, PMP Group has been chosen again to support YFY’s development. Taking all projects into consideration, the new order have made a total amount of seven (7) complete, new PMP Group machines in the YFY fleet. Therefore, it is our pleasure to announce that on July 3rd, at 5:40 PM local time, the first from four Intelli-Tissue® 1600 machines has been brought on stream as planned.
The new 2.8 m width CF tissue machine (PM#7) of operating speed 1600 mpm and daily capacity of 75 t, has been delivered to the Yangzhou mill in China. The machine produces virgin fiber-based tissue in the basis weight range at reel from 13-31.3 gsm for conversion into facial tissue, toilet rolls and kitchen towels. The scope of supply covers stock preparation, entire tissue machine (Intelli-Jet V® headbox, Intelli-Former® Crescent Former, Intelli-Press® with 16’’ steel YD and high efficiency steam hood and Intelli-Reel®) including also auxiliary systems like mechanical drives, lubrication system, steam & condensate, dust removal system, as well as controls and start-up services.
This was the first out of four start-up’s that are scheduled for 2014/2015. Both PMP Group and YFY team effort resulted once more in an exquisitely fast start-up and a first Jumbo Roll that was reeled without any paper breaks. Experience gathered during the PM#7 start-up allows to anticipate that the following ones will be equally successful and will continue a fruitful partnership based cooperation between PMP and YFY.
PMP Group – a global provider of paper, board and tissue technology – implements a dynamic development plan. The company has increased its year to year sales and expanded its reference base globally, in the paper, board and tissue industries. An Optimum Cost Solution philosophy drives PMP towards optimization of solutions and meeting customers’ expectations accurately.
Concerning the tissue industry, PMP has recorded significant success in the last decade, winning 78 projects in North America, Asia, Europe and Australia. In the last three years, PMP has focused on the development of key products concerning tissue machines, based on its own concept: a steam-heated Intelli-Hood™ and a steel Yankee Dryer Intelli-YD™. Consequently, PMP has broadened its product portfolio and significantly improved its competitiveness. Moreover, PMP has worked on the design and optimization of double press Crescent Former tissue machines named Intelli-Tissue® EcoEc line (Eco - Friendly & Ec - Economical) - solutions attractive to customers from emerging markets, who are interested in tissue machine capacity up to 60 tpd. PMP continues to provide the Intelli-Tissue® Advanced line (Crescent Former, single press configuration) to meet the expectations of customers interested in higher levels of production.
On April 28th of this year, in Hebei Xuesong Paper Co., Ltd (Baoding), PMP successfully started up its first EcoEc tissue machine named Intelli-Tissue® 1200 EcoEc.
Hebei Xuesong Paper Co., Ltd produces 80,000 tpy of tissue, producing brands such as Xuesong, Jiabei and Haorenjia. The PMP Intelli-Tissue® 1200 EcoEc at Baoding is characterized by width of 2850 mm @ the reel, a max working speed of 1200 mpm and 60 tpd capacity (basis weight range: 12.5 – 20 gsm). The Intelli-Tissue® 1200 EcoEc is equipped with: a modern single-layer hydraulic Intelli-Jet® V headbox; a 4-roll Crescent Former Intelli-Former®; a double nip Intelli-Press®; a 12ft, ribbed steel, Yankee Dryer Intelli-YD™; a steam-heated Intelli-HoodTM; and a reel Intelli-Reel®. In addition, PMP provided a stock approach system, mechanical drives, electrical drives, a lubrication system, a steam & condensate system and DCS. The PMP team also provided erection supervision and technological start-up. Thanks to excellent cooperation between Hebei Xuesong Paper and the PMP teams, just 5 days after start-up, this tissue installation has reached the maximum production capacity. Consequently, PMP has met its strategic goal to implement Optimum Cost Solutions by executing the tissue machine full design in Europe (PMPoland), manufacturing of the key components such as a hydraulic headbox and a steel Yankee in Europe (PMPoland), and the remaining manufacturing, tissue machine pre-assembly and tests completed at the Center of Excellence PMP IB, Changzhou (China). This combination has allowed a lower cost investment for the customer, while maintaining the quality of the equipment supplied.
At this stage of the project at Hebei Xuesong, (apart from reaching the maximum capacity of the machine - 60 tpd and the max working speed of 1200 mpm), PMP has fulfilled the agreed guarantees through application of Crescent Former technology and modern, high-tech products such as a steel Yankee cylinder Intelli - YD™ and a steam-heated Intelli-Hood™ . The key feature of the EcoEc line is ultra-low energy consumption levels. Currently, the machine at Hebei Xuesong operates at 2.5 T / T steam consumption. Optimization to reduce the energy consumption to the target level of 2.0 T / T is continued. Thus, Hebei Xuesong produces soft tissue at attractively low production costs. Furthermore, the Intelli- Tissue® 1200 EcoEc machine is able to replace up to 15 machines which were designed and manufactured in China with outdated technology (narrow and slow machines), saving floor space, replacement parts and resources. The estimated Return on Investment (ROI) for the Hebei Xuesong project is 1.5 - 2 years. The achievements have become an inspiration for further business growth of both Hebei Xuesong Paper Co., Ltd and PMP Group as well as a stronger partnership between the two companies.
In September 2013, PMP Group has launched a new campaign called 3 Forces of PMP Group – Earth, Wind & Fire. PMP’s new campaign is a metaphorical representation of the company’s three major technological lines – Intelli-Technology® (Earth – stable, ecological, reliable), Intelli-Tissue® (Wind – delicate, soft, clean) and Phoenix Concept™ rebuilds (Fire – energy, power to act, rebirth from the ashes). The symbolism behind three Forces of Nature can be reflected in the company’s offer for the P&P industry. After the first appearance of the campaign, which showed all three elements, the time has come to unveil the second stage that revolves around the element of Fire.
Phoenix Concept™ (Fire) is a line that offers rebuilds on three levels: BASIC (classic type that includes exchanging old sections for new ones), ADVANCED (logistically sophisticated, including PM/TM relocation and a profile change) and PREMIUM (including basic/advanced level and incorporating them with products that are exclusively designed for a particular customer). For PMP Group, Fire is the link between Earth and Wind. In the technological concept, it refers to both Intelli-Technology® and Intelli-Tissue® line.
Due to market requirements and the demand on various machine rebuilds, Fire (Phoenix Concept™ project) is the first out of three PMP marketing campaigns. After publishing an advert and a press release, now the company presents a movie (available at: https://vimeo.com/91294510) that describes all three levels of the Phoenix Concept™ project scenarios. In a couple of weeks the company will unveil the following stages of the campaign – concerning the element of Earth and Wind.