60 “fat free” packaging concepts from students and non-professional designers all over Europe participated in the second edition of SCA Packaging’s Design Challenge. Both of the winning concepts are light bulb packages.
The jury’s prize
Karin Hartman and Per Eldénius from Sweden were awarded with the jury’s prize for their concept Bright Light. The pack is appealing, optimises material usage, proposes a well thought secondary and pallet pack and allows customers to see and test the product they are buying.
“They took the time to research their case and look at it from different perspectives, and this clearly pays off”, commented jury member Sonia Raja (Head of Purchasing at Tesco).
The customer cup
Benjamin Gamillscheg and Hans Christian Schubell from Denmark managed to capture the customer cup with BrightPack. With BrighPack there is no more hurting yourself with a dull knife in the dark, since it only takes one simple move to open the BrightPack by hand. The packaging can easily be closed again, so you can test the bulb before purchasing it - or return it to the store in an intact packaging if it doesn’t fit.
Throw BrightPack in a pot, add water, and watch as nature creeps into your home. Flip BrightPack anyway you like. It still stacks, stands or hangs.
“It is a coincidence”, continues Wim Wouters European Design Director at SCA Packaging, “that both of the winning concepts are light bulb packages. Our brief was rather open; we challenged students to come up with a fat free, slick, lean packaging concept for any product sold in store. The fact that there were many more concepts for this type of product must be a clear sign for the light bulb industry that there is room for improvement.”