Thursday, 14 July 2011 09:11

Satino Black successful in Spain in spite of the crisis

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Spain is going through a period of uncertainty and experiencing extremely high levels of unemployment, in particular among young people. The economic crisis is impacting many people. Rob Didden, export sales manager: “Nevertheless, our Spanish distributor, EurodelHarpas, has successfully worked together with us to recruit a significant number of new end users of Satino Black. In view of the pessimism that presently permeates Spain, that is really an excellent result.”

 

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Our paper hand towels and toilet paper in particular are being purchased in increasing quantities by existing as well as new end-users. “Satino Black is and will continue to be the world's most eco-friendly toilet paper,” explains Rob Didden. “It's a very effective way for any company to profile itself, particularly in a country like Spain that has, until now, not put much emphasis on sustainability. End-users also play an important role in setting an example for others. We hope that the Satino Black tile will also have a positive impact on the clients and stakeholders of the new Spanish end-users. After all, the tile makes it clear that, as an end-user, you are serious about realizing your goals in terms of sustainability and attach a great deal of added value to eco-friendly thinking.”

 

For almost a week, Rob Didden worked very closely with several account managers at EurodelHarpas, the wholesale company that has been our client for 25 years now. In Madrid, they visited the  Dutch Ministery of General Affairs and the Ministry of the Environment as well as a group of selected potential end-users. “We worked as a team and succeeded in winning several significant orders. There was some scepticism beforehand about our opportunities for expansion in Spain, but we succeeded in convincing enough new clients of the power and message generated by Satino Black.”

 

EurodelHarpas is based in the region around the economically stronger city of Madrid. “Here, the impact of the crisis is less evident.” Via the excellent contacts maintained by our client, Didden gained an introduction to the Palacio de la Moncloa, from where Prime Minister Zapatero governs the country. “The government is an important client for Satino Black due to its role as a trendsetter for others,” explains Didden. “In terms of spreading our message, the Spanish government can help us a great deal.”

 

In fact, Spain has a lot of catching up to do in terms of sustainability and eco-friendly thinking. “And that means that there's a lot of potential there for us. Spain as well as Portugal will continue to be important markets for us in future. Overall awareness of hygiene is rapidly increasing, and the size of the market makes it very interesting for us. It has now become clear to us that there is definitely potential for us to expand there.”

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