Wednesday, 17 August 2011 13:00

SCA helps customers reach sustainability

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Kersti Strandqvist, senior vice president of sustainability at SCA, believes that four important trends will drive consumer behavior in the future – rapid altpopulation growth, technological advances, social development and limited natural resources.

“For SCA, it’s a matter of developing products and innovations that fit these trends, with sustainability being a key part,” Strandqvist says.  

“A critical issue is the supply of resources. We have to work constantly to develop product solutions that are as efficient as possible. In the short term, it’s a matter of making improvements based on existing technology. In the long term, it means working with new materials and technologies.”

Forest raw material

Many oil-based materials will need to be replaced soon by renewable ones as the oil supplies grow tight, driving oil prices too high. “SCA has a major advantage there because our operations are based on forest raw materials that we can expand on and use for a variety of different materials,” Strandqvist says.

It’s also important to look at the life cycles of products based on resource efficiency and reuse as much as possible. “Wood fiber can be reused up to seven times,” she says. “The most efficient solution is to recycle the fiber as many times as possible and then use it as energy.”

One trend that is becoming increasingly clear is that people are choosing brands that they can depend on and that represent sustainability. “By being resource-efficient, we’re helping people be sustainable in their consumption,” she says.

Read 2499 times Last modified on Wednesday, 17 August 2011 10:54