Mondi, the global paper and packaging manufacturer, was one of 1,850 exhibitors at drupa 2012. Despite the decrease in attendance from drupa 2008 (drupa reported 315,500 visitors – a decrease of 75,000), Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper, contends that drupa 2012 lacked none of the innovation and dynamism that is now synonymous with the printing and paper trade fair. “There were a lot of exciting new developments at this year’s drupa and a sense that the industry is gaining momentum in terms of new digital and hybrid printing technologies,” said Klumpp.
A Mondi highlight at drupa was the official signing of the HP Indigo Preferred Media Partner Cooperation Agreement for Europe, Middle East, and Africa (EMEA). “We are very pleased that Mondi has become part of HP Indigo’s Preferred Partner programme and we look forward to working more closely together to meet our mutual customer’s growing demand for high quality media needs.” said Edna Mannheim, Director Worldwide Supplies and Media.
She added, “Marketing collaborations, training activities for customers, and a focus on growth in the digital printing industry are key initiatives our companies will be driving forward. Additionally, Mondi’s participation in Dscoop exhibits the type of leadership and participation we look for in media partners, and will enable their continued influence and support for HP Indigo customers.”
In addition to HP, Mondi sponsored 16 other OEMs and machine manufacturers with professional printing paper amounting to 100 tonnes. “Print technology is evolving quickly and we feel such collaborations are integral in fostering new market developments,” said Klumpp. “Landa’s Nanographic Printing™ presses were a major focus at drupa and we were very pleased that Landa used our NAUTILUS® SuperWhite on the B2 sheetfed Landa S7 Nanographic Printing Press.”
While providing an excellent opportunity to build upon existing relationships with leading OEMs, according to Johannes Klumpp, the lower attendance rates for drupa 2012 did not diminish sales opportunities. In fact, drupa’s recently published post-fair statistics suggest an increase in top management and decision makers at this year’s drupa. “We gained a high number of leads from across the globe and met a number of new contacts from India, the Middle East, Africa and Latin America,” said Klumpp.
In a “Raceink” themed area at the Mondi booth, the company held hourly high-speed inkjet printing demonstrations on an Océ ColorStream 3500 high-speed inkjet system with a cutting line provided by Hunkeler. Particularly interesting for visitors looking for brand new high-speed inkjet printing papers, Mondi also previewed its 100% recycled NAUTILUS® high-speed inkjet and Totally Chlorine Free bleached (TCF) BIO TOP 3® high-speed inkjet – both papers scheduled for market launch early this summer.
Mondi’s professional printing portfolio foregrounds paper classifications (haptics, optics and environmental accreditations) and printing technology to facilitate easy navigation between brand characteristics and application suitability. The company’s steady product growth last year brought the launch of 3-star HP certified Color Copy indigo and DNS® indigo as well as DNS® high-speed inkjet and the hybrid printing papers DNS® performance and BIO TOP 3® next.
These latest innovations are part of Mondi’s ongoing developments to provide sustainably produced papers that meet the demands of the growing digital printing market. Moreover, as of 2012 all Mondi branded papers meet eco-conscious Green Range criteria and are FSC® or PEFC™ certified or 100% recycled or Totally Chlorine Free bleached (TCF).