Fisher International, leading consultants to the pulp and paper industry worldwide, has named Szymon Siuda as Senior Consultant, Europe Office. The appointment reflects an increase in demand for the firm’s products and services among European paper industry suppliers and producers. It also marks the recognition of Europe’s keen interest in the burgeoning paper manufacturing market in Asia where Mr. Siuda has had significant experience.

Szymon Siuda joins Fisher with over 15 years of sales and marketing strategy experience across a broad range of paper and process industry businesses including chemical and equipment supply, paper and paperboard manufacturing, converting, consumer packaging, and Greenfield start up sectors. Mr. Siuda has a degree in Chemical Engineering and before joining Fisher International, held management positions at several multinational corporations including BASF and Raisio where he was involved in global business development and instrumental in establishing commercial enterprises in Europe, North and South America, and many parts of Asia.

Fisher International’s expanding commitment to the European paper industry as a whole is driven by a surge in demand for high-quality global market information. The firm’s flagship product, FisherSolve™, is a market intelligence tool that contains a comprehensive database describing the assets and production of every mill in the world in great detail, including those in China. “The fact that Fisher International established new offices and research assets in China last year sparked a lot of interest among suppliers who need reliable market intelligence to compete for a seat at the Asian table,” noted Stanley Okoro, Fisher International’s General Manager. “No matter what the size of a company, to be effective in such a vast market, resources must be allocated judiciously; every decision has to be made with analytic discipline and supported by data. We’re also seeing an awakening on the producer side as European paper companies brace themselves to compete with China for commodities if not markets.”

Fisher International’s clients include paper industry producers, suppliers, end users, and investors worldwide. They use FisherSolve’s comprehensive proprietary database that describes the assets and production costs of every mill in the world in great detail, powerful tools to analyze that data, and experienced industry consultants like Szymon Siuda to gain strategic insight and a competitive advantage through data-driven thinking. 

“The European paper industry is focused on the opportunities and threats that Asia represents. Serious players are investing in information to leverage their positions because that’s where they’ll get the greatest return on investment at this point,” observed Mr. Siuda reflecting, “The stakes are very high and it’s virtually impossible to recover from a miss-step resulting from unreliable or incomplete market intelligence. These are not issues that can be managed with predigested thinking and canned answers.” He continued, “The questions being asked require reliable asset data and unique, customized solutions which is why more people are turning to Fisher International. The mission for the consulting team in Europe is to make sure clients capitalize on the benefits FisherSolvedelivers so that our Asia intelligence pays dividends.”