On November 19, 2012, the first state-of-the-art tissue machine in Morocco was started up at Jeesr Industries in Berrechid, close to Casablanca. The Metso-supplied Advantage DCT 100+ line smoothly came on stream according to plan and has been producing high quality paper from the very start.

“This investment is very important to us and we are of course pleased to see that the machine is operating according to our targets and that Metso have fulfilled our expectations,” says Souheil Badaa, Chief Marketing Officer, Novatis Group.

“We are very satisfied with what the Jeesr team and Metso have achieved here. The facility has a compact and efficient layout and both our crews have done a great job to ensure a smooth start-up as well as a continued optimal production,” says Gunnar Söderqvist, Project Manager, Metso.

Metso’s delivery included a complete production line with stock preparation equipment, an Advantage DCT 100+ tissue machine and a rewinder and wrapping equipment. The production line is optimized to produce top-quality tissue paper at low energy and water consumption levels. The delivery also comprised an extensive automation package including Metso DNA machine, process and integrated drive controls, and a Metso IQ quality control system with Metso IQ Fiber Weight Measurement.

The new production line is designed to produce around 30,000 tonnes a year of high-quality facial, toilet and towel grades mainly for the Moroccon market. The raw material for the new line is virgin pulp.

Jeesr Industries is a privately owned company, which is part of the Novatis Group, a producer and supplier of various consumer goods, among others  baby diapers, for the Moroccon market.