The European market provides huge growth potential for the tissue industry as about a dozen new tissue machines will be started or built in the EMEA region in the next two years. Most of the investments will take place in the developing markets of Eastern Europe and the Middle East where the tissue consumption per capita is still a half or less than in Western Europe.
“Kemira supports the growth of the European tissue industry by investing in production and expertise”, says Kenneth Nysten, SVP, Paper, EMEA. “The investment in San Giorgio plant in Italy enables the production of all tissue specialty chemicals such as polymers, dry and wet strength agents, and Yankee coating, and the strategic location of the plant ensures Kemira’s ability to effectively serve all the major European tissue districts especially in Italy, Germany, Spain, France and all the Eastern European countries. Kemira will participate in supplying chemicals to almost every new machine start up in 2014-2015”.
Kemira continues to commit to the paper industry also in the more mature Western European market, and strives to ensure customers’ success in innovating and bringing new products to the market. “Innovation, operational efficiency and economy of scale represent a secure cost advantage for our tissue customers”, Nysten says. “We will continue to provide and develop a leading portfolio of innovative, tailor-made technologies and chemical expertise to fulfil the specific needs of our customers and ensure their future success. To support this, we are launching a campaign for tissue grades.”
In the core of the campaign are Kemira’s key technologies:
•FennoClean PFA for effective and corrosion safe microbe control with no biocide residuals in the
•KemFlite for efficient control of hydrophobic substances by combining novel analysis and
monitoring tools with the broad deposit control product portfolio
•FennoBond for improved dry and wet strength characteristics in tissue production
“Our Tissue Experience campaign illustrates how our key technologies and well-engineered chemical phenomena benefit tissue makers and create a wanted impact on process runnability and cleanliness, as well as final product quality", says Antti Matula, Head of Marketing & Product Lines, Paper, EMEA. “It reveals an in-depth example of what Kemira has to offer through its understanding of the pulp and paper industry and its offering and expertise for tissue and towel grades.” Tissue Experience is available in www.kemira.com/tissueexperience.