Following its acquisition by mutares AG, Zanders GmbH, the expert in high quality speciality paper and board for labels, packaging and graphical applications, has launched a new corporate design and expressive logo. The company, based in Bergisch Gladbach, Germany, is also planning to promote its products and expertise more vigorously in the future to a wider global market.
Zanders' Gohrsmühle paper mill in Bergisch Gladbach, Germany, was founded in 1829
The new Zanders logo expresses the essence of the company: a white "Z" for Zanders is emblazoned on a dark circular background that symbolises a roll of paper, illustrating its focus on papermaking. Below this letter, three horizontal white lines, representing sheets of paper, emphasise the basis for the success of the company. "Zanders, the papermakers" is the new corporate slogan. It spells out that this paper factory, with its rich tradition, continues to be sustained by its employees - the "papermakers" - and their special form of expertise.
The Zanders paper mill remained in the hands of the Zanders family for around 150 years. Constantly growing, Zanders expanded its production at the Gohrsmühle mill into art paper in 1895 and introduced Chromolux in 1958. Following its listing on the stock exchange in 1980, Zanders AG was acquired by the Finnish fresh forest fibre paper and board manufacturer Metsä Board (formerly M-real) in 2001, and renamed Metsä Board Zanders GmbH in 2012. In May 2015, Munich-based holding company mutares AG acquired the company, which once again produces its high quality grades of paper under the name of Zanders GmbH.
The new look heralds Zanders’ move to expand in a wider global market, offering its expertise in high quality speciality paper and board for labels, packaging and graphical applications to brand owners, packaging manufacturers and printers.
Its range encompasses high-gloss finished label papers and premium board grades in the traditional Chromolux brand, as well as the Zanlabel brand added to its portfolio as a cost-effective solution in 2014. This includes Zanlabel gloss and Zanlabel touch label papers, with a particularly smooth and naturally uncoated surface respectively. Zanders also offers the flexible packaging paper Zanflex, and the Silver digital premium paper range designed for digital printing. Zanders exclusively uses raw materials from sustainably cultivated forestry operations and therefore fulfills the FSC requirements.
Zanders provides specialised solutions for a wide variety of segments while consistently maintaining the highest quality in terms of technical characteristics and finishing options, as well as product safety. It meets the requirements of manufacturers of beverages, including spirits, sparkling wine, wine, water and beer; grocery and luxury food products; tobacco products, as well as pharmaceuticals and cosmetics. Its potential end-uses range from high-end to standard products, including specialised segments such as individual craft beer breweries.
About Zanders GmbH
Zanders GmbH brings expertise and innovation to the manufacture of high quality speciality papers and boards, developed especially for applications that include labels, packaging and graphics. Founded by Johann Wilhelm Zanders in Bergisch Gladbach, Germany, in 1829, the company still operates the Gohrsmühle paper mill there today with around 500 employees. The premium Chromolux brand introduced in 1958 – one of the world's leading brands of paper – as well as Zanlabel brand label papers, introduced in 2014, form part of its range of products.