Tuesday, 22 September 2015 11:16

Hit all the right notes with MAESTRO®

Written by
Rate this item
(0 votes)

MAESTRO® office paper re-launch: The new MAESTRO® live in concert

2015 09 22 111536Mondi, an international packaging and paper company, announces the re-branding of its MAESTRO® brand. New packaging designs of the product will be available in stores from early autumn onwards. The rebranding of the MAESTRO® product range was inspired by the orchestra maestro’s ability to handle all kind of musicians with diverse styles, just as Mondi aims to satisfy diverse customer needs with its broad MAESTRO® product portfolio.

In recognition of its strong international brand awareness and success, Mondi is revitalising the brand with a re-launch campaign, including new packaging designs, videos and jingles of different music styles. To highlight the unique qualities offered by the individual products, which are designed to meet the needs of today’s business world, every product of the portfolio refers to one musical style.

“The broad range of the MAESTRO® portfolio offers our customers optimal solutions for every need, just as musicians find the right song for their audience’s current mood. So you can count on MAESTRO® to set the stage for an impressive performance,” says Johannes Klumpp, Marketing and Sales Director of Mondi Uncoated Fine Paper.”

Broad applicability and reliable quality

Mondi strives to understand and exceed customer expectations and to fulfil their printing needs every day. In order to flexibly cater to customer requests, MAESTRO® offers the right solution for a range of modern compositions in office paper. Elegance, versatility, strength, smartness or an urban feel – whatever needs to be expressed, MAESTRO® office papers have the right offering. “From dynamic contrasts for printing texts and colourful graphics with MAESTRO® extra, or MAESTRO® color with 30 different eye-catching colours to choose from, to efficient black-and-white printing with MAESTRO® standard, the MAESTRO® portfolio enables you to hit all the right notes,” explains Klumpp.

MAESTRO® papers are optimally suited for diverse office applications, with the portfolio ranging from high white to tinted papers with a high level of opacity and minimum dust generation, which consequently leads to less machine wear and cost savings with regards to maintenance and servicing. The proven ColorLok® Technology for MAESTRO® supreme, MAESTRO® extra and MAESTRO® bulky delivers excellent results on inkjet printers and enables bolder blacks, vivid colours and faster drying.

Sustainable. Every day.

Also with regards to sustainability the MAESTRO® brand offers a strong environmental profile. The entire MAESTRO® portfolio is FSC® or PEFC™ certified and thus part of Mondi’s Green Range. Mondi makes continuous efforts to further improve the environmental performance of its products and processes every day. Sustainability is a fundamental and integral part of Mondi’s corporate strategy. Mondi’s Green Range, introduced in 2006, is recognised as a symbol for strong environmental performance in the sustainable paper production, with all Green Range papers FSC®/PEFC™ certified, 100% recycled or produced totally chlorine free (TCF). The company’s commitment is underpinned by close collaborations with public organisations and NGOs, resulting in numerous renowned certifications: FSC®, PEFC™, EU Ecolabel, Blue Angel, Austrian Ecolabel, PPI Awards for Mondi‘s environmental strategy and the long-term partnership with the World Wide Fund for Nature (WWF).

For more information visit: www.mondigroup.com/maestro

We are Mondi. IN TOUCH EVERY DAY.

Mondi is an international packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are in central Europe, Russia, North America and South Africa. We offer over 100 packaging and paper products, customised into more than 100,000 different solutions for customers and end consumers. In 2014 Mondi had revenues of €6.4 billion and a return on capital employed of 17.2%.

The Mondi Group is fully integrated across the packaging and paper value chain – from managing forests and producing pulp, paper and compound plastics to developing effective and innovative industrial and consumer packaging solutions.  Our innovative technologies and products can be found in a variety of applications including hygiene components, stand-up pouches, super-strong cement bags, clever retail boxes and office paper. Our key customers are in industries such as automotive; building and construction; chemicals; food and beverage; home and personal care; medical and pharmaceutical; packaging and paper converting; pet care; and office and professional printing.

Mondi has a dual-listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc under the ticker code MNDI.

For us, sustainable development makes good business sense. We don’t just talk about sustainability; we make it part of the way we work every day. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.

About Mondi Uncoated Fine Paper

Mondi Uncoated Fine Paper is a business unit of Mondi’s Europe & International Division. In 4 paper mills in Austria, Slovakia, and Russia Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.

Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3®, PERGRAPHICA® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.

Read 2399 times