The Lenzing Group is presenting its business strategy for the coming years entitled “sCore TEN”. Accordingly, Lenzing’s main priorities are strengthening the company’s core business, intensifying cooperation with customers along the value chain, increasing the share of specialty fibers to 50% of total revenue by 2020, expanding its quality and technological leadership for man-made cellulose fibers and opening up new attractive business areas.

• Lenzing takes advantage of megatrends
• Sustainability as a key innovation and growth driver
• Share of revenue generated by specialty fibers targeted to rise to 50% by 2020
• EBITDA growth of approx. 10% p.a. until 2020
• Increase in ROCE to more than 10% by 2020

“Our objective is to safeguard and expand Lenzing’s leadership role on the dynamic growth market for man-made cellulose fibers“, says Lenzing’s Chief Executive Officer Stefan Doboczky. “To achieve this, we will focus more intensively on the most attractive segments in the specialty fiber business. Lenzing will put value before volume in the future. We aim at achieving volume growth.”

Lenzing expects demand for man-made cellulose fibers to increase by 5 to 6% p.a. until 2020, which is nearly twice as fast as the global fiber market. The primary factors driving demand are the continuing growth of the world’s population and rising prosperity in the emerging markets. Forecasts call for a rise in per capita textile consumption in the emerging markets by all in all 50% in the period 2010 to 2020. In the industrialized countries the nonwovens industry, an important sales market for Lenzing, will profit from the increased demand for hygiene products. The nonwovens segment is expected to expand twice as fast as the textile market.

The new Lenzing strategy entitled “sCore TEN” was designed to take account of the major megatrends. On the one hand, the name stands for a resolute performance orientation (scoring) and for a strengthening of Lenzing‘s core business operations (core) and on the other hand, the new strategy reflects the objective of generating sustainable growth with specialty fibers such as Lenzing Modal® or TENCEL® (TEN). Five strategic measures comprise the cornerstones of sCore TEN:

• Strengthen  the  core:  the  target  is  to  increase  Lenzing’s  pulp  position  through  backward integration by increasing the Group’s own pulp production volumes and/or expanding strategic co-operations.  Lenzing  will  strive  to  expand  upon  its  quality  and  technology  leadership.  A program aimed at strengthening commercial processes is designed to deliver a positive EBITDA contribution totaling EUR 50 mn by the year 2017. The reorganization of the technical service units will be concluded in 2016.
• Customer  intimacy:  Lenzing  plans  to  establish  regional  competence  centers  for  product innovations and will move greater decision-making powers to the regions. These steps will bring Lenzing closer to its customers.
• Specialization: Lenzing aims at generating 50% of total revenue from the business with eco- friendly specialty fibers such as TENCEL®, Lenzing Modal® and viscose fiber specialties by the year  2020.  Lenzing  will  further  increase  production  capacities  for  TENCEL®  depending  on market requirements.
• Forward solutions: Lenzing will selectively enhance its R&D activities along the value chain by new game-changing technologies.
• New business areas: Based on its core competencies, Lenzing will open up new business areas.

In the light of the increasing demand for textile fibers one of the major future challenges for the fiber industry is sustainability. Lenzing boasts a major competitive advantage in this respect. Its cellulose fibers originate in sustainably managed forests, are produced in an environmentally-friendly manner and are biodegradable. In particular, TENCEL® fibers are unrivalled on the marketplace when it comes to sustainability. Taking all parameters into account, TENCEL® is up to 17 times more environmentally compatible than other fibers. Lenzing fibers are outstanding as blending partners for cotton and polyester, and improve their sustainability.
 
“Compared to the previous year, we want to continually increase EBITDA by 10% annually and aim to increase the return on capital employed (ROCE) to more than 10% by 2020. At the same time, our objective is to keep net financial debt at a level which is less than 2.5 times EBITDA”, Doboczky explains in reference to the financial performance targets of sCore TEN. Lenzing plans to finance all necessary investments required  to implement  this  strategy from  its  own  capital  resources  and simultaneously strive for a dividend payout of up to 50% of the Group net profit.

The Lenzing Group

The Lenzing Group is a world market leader with headquarters in Austria, production sites in all major markets as well as a worldwide network of sales and marketing offices. Lenzing supplies the global textile and nonwovens industry with high-quality man-made cellulose fibers. The portfolio ranges from dissolving pulp, standard and specialty cellulose fibers to engineering services.

Lenzing quality and innovative strength set global standards for man-made cellulose fibers. With more than 75 years of experience in fiber production,  the  Lenzing  Group  is  the  only  company  worldwide  combining  the manufacturing  of  all  three  man-made  cellulose  fiber generations on a large industrial scale under one roof – from the classic viscose to modal and lyocell (TENCEL®®) fibers. The success of the Lenzing Group  results  from a unique combination of consistent customer orientation together  with its  leadership in innovation,
technology and quality.

Lenzing is committed to the principle of sustainable management and very high environmental standards. Lenzing's core business fibers is complemented by our activities in the business field engineering.
Key Figures Lenzing Group 2014:
Sales: EUR 1.86 bn
Export share: 92.3%
Fiber sales volumes: 960,000 tons
Staff: 6,356

TENCEL®, Lenzing Modal® and Lenzing Viscose® are registered trademarks of the Lenzing Aktiengesellschaft.