WWF is now inviting pulp and paper producers, paper buyers, agents and merchants to participate in WWF´s Environmental Paper Awards 2016. Awards in the categories “Best Environmental Performance Paper Brands”, “Transparency”, “Striving for Continual Improvement” and “Advocacy for Continual Improvement” will be celebrated in November 2016. WWF created the WWF Environmental Paper Awards to give credit to company efforts in reducing the forest, water and climate footprint of paper production and consumption.
In cooperation with scientists, paper buyers, producers and NGOs, WWF has developed a simple but scientifically robust method in evaluating a paper product’s footprint. The method is the basis for the online platform “checkyourpaper.panda.org” which allows producers and merchants to either do a non-public self-check on their paper brands, or to publish their brands publicly. Buyers and merchants can find brands with a low forest, climate and water footprint, but can also use the tool to work with their suppliers towards improvements.
In the last WWF Environmental Paper Awards in 2012, seven paper producers were recognized for transparency and 46 paper brands for environmental excellence. All paper products currently published on checkyourpaper.panda.org will automatically enter the Environmental Paper Awards 2016. Whereas the Awards primarily focus on brands, a company´s participation in the bi-annual Environmental Paper Company Index, which evaluates a company´s overall performance and targets, is part of the criteria in the category “Transparency”.
New Award categories in 2016 on “Striving for Continual Improvement” and “Advocacy for Continual Improvement” seek to recognise efforts by paper buyers and merchants in working collaboratively with their suppliers and customers in pursuit of improved environmental footprints. This requires proactive use of WWF´s Online Self-Check and/or the underlying method on checkyourpaper.panda.org.
“The WWF Environmental Paper Awards will recognize the efforts of producers and buyers/merchants that are transparent on their environmental footprint or act as advocates for continual improvement in the pulp and paper sector,” said Emmanuelle Neyroumande, Manager of WWFs global paper work.