Technavio analysts forecast the paper manufacturing market in Romania to register a slow growth, posting a CAGR of close to 2% during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the paper manufacturing market in Romania for 2016-2020. To calculate the size of the paper manufacturing market in Romania, the report considers volumes generated in the 12 trailing months and the revenue generated from the manufacture of paper and paper products by manufacturers in Romania.

Technavio chemicals and materials analysts highlight the following four factors that are contributing to the growth of the paper manufacturing market in Romania:

• Increased popularity of paperboard packaging
• Recyclable and cost-effective nature
• Increased demand from organized retail sector
• Growth of processed food industry

Increased popularity of paperboard packaging

Paperboards can be folded, are lightweight and strong, and are resistant to lasers used in high-speed automated filling. High-quality printing on paperboard packaging can enhance the aesthetic appeal of packaged goods and their sales, and this has led to retailers opting for this type of packaging. The popularity of paperboard packaging is also on the rise due to 30% of companies focusing on redesigning their existing packaging to make it more attractive, and it is easy and convenient to come up with eye-catching designs and shapes using paperboards. Paper and paperboards are also versatile in terms of the variety of products that can be packaged using these materials.

According to Chandrakumar Badala Jaganathan, a lead analyst at Technavio for research on textile, fiber, and composites, “The demand for paperboard containers has led to demand for corrugated paper, which is used to wrap these containers to enhance the safety of packaged products. Manufacturers in the market are focusing on enhancing their portfolio of paperboard packaging products to capture growth opportunities.”

Recyclable and cost-effective nature

The concept of recycling is gaining popularity due to environmental awareness. Consumers prefer paperboard packaging as it can be recycled easily and is biodegradable. “The manufacture of paper requires less electricity compared to plastic. This leads to energy efficiency and savings. Also, the cost-effective nature of paperboard is fueling the demand for paperboard packaging, as it costs 30% - 35% less than plastic,” adds Chandrakumar.

Increased demand from organized retail sector

Organized retailing refers to the retailing of different categories of products, including ready-to-cook food products, under one roof. Consumers purchase groceries, including frozen and chilled food products, from these stores. These items are generally packed in paper or paperboard containers. This has led to increased demand for these containers, as they are safe, durable, and eco-friendly. With the growth of the organized retail sector and an increase in consumer demand for frozen and chilled food products, the demand for paperboard packaging is also expected to increase during the forecast period. Hence, manufacturers in the market are focusing on channel strategies that involve the organized retail sector to capture a greater market share.

Growth of processed food industry

Demand for processed food, convenience food, and fast food is on the rise. The packaging needs to be safe, durable, and eco-friendly, as it can enhance the shelf life of these products. The packaging also needs to be lightweight, flexible, and convenient to carry and use. This has led to the development of innovative paperboard packaging solutions being developed by manufacturers of packaging products.

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