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Thursday, 28 July 2016 10:46

SATU Laboratory among finalists of a global Pulp & Paper innovation competition

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Estonian startup company SATU Laboratory has come out with an innovative product called Gel Wipe, designed for cleaning and moisturising anal area. What makes it innovative is that you can use it with nearly any kind of toilet paper without worrying that the paper might break. In addition, it does not clog pipes or pollute the environment when deposited in the environment. Gel Wipe was designed by Estonians and chosen among the six finalists of the prestigious innovation competition called Pulp and Paper International.

2016 07 28 104758Siim Saat, the CEO of SATU, says that today, many people still find it strange to use gel when wiping, but he believes that the product will find a place in the bathrooms of everyone who appreciates hygiene. “There are two major downsides to wiping with dry paper – firstly, it damages your skin, and secondly, it does not yield good results in terms of hygiene. You can also use water to clean yourself up after going to the toilet, but that is a more bothersome process and water also dries out skin. Hopefully, Gel Wipe can make a lot of people feel better and more comfortable,” added Saat. 

SATU’s Gel Wipe is one of the six finalists competing for the Pulp and Paper International prize in the Tissue-Innovation category. Winners will be announced in November during a formal gala in Brussels.

Information about the competition:

Further information:

Siim Saat


SATU Laboratory

Phone: +372 507 0089

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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