Arjowiggins Graphic, the leading manufacturer of environmental paper solutions has launched a creative campaign with HP to showcase the excellent print capabilities of sustainable papers and to celebrate innovation in digital printing.
The campaign will feature two stunning, limited edition, Art Deco style posters printed on Cocoon Silk 100% recycled 300gsm B2 paper. It aims to educate and inspire graphic designers and printers to the endless possibilities of digital printing on sustainable papers using the unique HP Indigo 12000 press, which launched at Drupa last year.
‘The Girl with the Perfume’ poster capitalises on the trend for customised content. Using the HP SmartStream Mosaic application, Arjowiggins Graphic is creating 2,000 personalised and individualised prints so that every single one is totally unique. Each beautifully designed print will include a customer name and a unique background demonstrating print possibilities of HP SmartStream. HP SmartStream helps create sophisticated, custom prints through a simple variable data tool that allows designers to individualise any print job image, text, and colours, creating virtually unlimited variations of the design to maximise impact.
‘The Girl with a Cap’ poster incorporates the new HP Indigo Electroink in Fluorescent Pink in its design. Due to the fluorescent characteristics of the ink, the poster’s striking image will even glow under UV light. Both technologies are available on other HP Indigo presses and B2 size paper can also be printed on the HP Indigo 10000 press.
With this campaign, Arjowiggins Graphic and HP will demonstrate that it is possible to create prints which have a lower environmental impact and achieve innovative, high quality and unlimited design possibilities with cost effective short runs, or even individual prints that allow micro-segmentation, delivering a more personal, unique and emotionally engaging message.
Angela De Vorchik, Operational Marketing Manager, Arjowiggins Graphic UK says: “Sustainability and the environment are increasingly on everybody’s agenda, making these issues of key importance for designers and printers. With this campaign we are not only able to demonstrate print innovation but also the print excellence of Cocoon and recycled paper generally with a visually compelling and truly beautiful product. Cocoon is comparable to virgin fibre papers in whiteness and print quality yet saves energy, water, wood, CO2 and greenhouse gasses – diverting waste from landfill”.
Carlos Lahoz, sustainability and environmental manager at HP says: “We’re delighted to be able to demonstrate HP Indigo digital printing technology using Cocoon recycled paper. Our partnership with Arjowiggins Graphic started in 2012 as Alliance One partner, and we’ve continuously worked together to ensure that our industry-leading digital printing technology perfectly support sustainable papers. This campaign not only demonstrates the versatility of Arjowiggins Graphic’s recycled papers but also provides a glimpse of the power of personalisation and individualisation using some of the most advanced digital printing technology available on the market, the HP Indigo 12000.”
The campaign, which launches on 14 March 2017, will be supported by the launch of a new Cocoon swatch and website, available in five languages and with an improved customer experience. It will also offer designers the opportunity to participate in free workshops to discover and explore the infinite possibilities of digital print.
Cocoon 100% recycled is an extensive range of uncoated and coated papers. The UK range includes - Cocoon Offset, Preprint, Cocoon Silk and Gloss. There is also an addition to the range of Cocoon 60% recycled in a Silk and Gloss finish. Cocoon is exclusively distributed by Antalis.
For details on the poster print process visit www.YouTube.com/ArjoGraphic. For more information on Cocoon paper see cocoonpaper.com and to see how brands are using digital printing technology visit www.hp.com/go/discoverdigital