Mondi has published an expressive new visual book for its IQ color range of uncoated tinted papers that is itself a piece of art. Entitled ‘The Art of Seeing’, it invites people to take a journey through colour and explore visual phenomena and perception. Its 288 pages are filled with vivid colours, creative elements and optical illusions. The dynamic visual book inspires the imagination with the unlimited possibilities that IQ color offers for professional printers and the creative industries.
“The Art of Seeing” visual book – a new approach to colour
The fantastic journey into colour begins already on the front cover, which presents a visual ‘game’ in which differently coloured cards can be rearranged to trick the eye and change the pattern on the cover. ‘The Art of Seeing’ demonstrates this flexibility through a series of clever optical illusions that use a variety of printing and finishing methods.
Explore Mondi’s world of colour
Designers can easily remove colour samples from specially perforated pages to experiment with different ideas and colour combinations. Within the book are samples of all 36 standard colours - ready to be explored and used in creative projects. Johannes Klumpp, Marketing and Sales Director, Mondi Uncoated Fine Paper, says, “We designed ‘The Art of Seeing’ as a visual tool to really inspire professional printers and graphic designers to use IQ color tinted papers.
‘The Art of Seeing’ was printed in Austria by Holzhausen Druck GmbH. Hannes Fauland Jr., Customer Service at Holzhausen, had worked with IQ color papers before, and he said that after this project he will certainly work with them even more. “The project showed us how in this special case the sequence of colours bound together one after the other can put you in a good mood and generate a positive feeling,” he remarked.
IQ color – an extensive colour range
The IQ color range encompasses 36 standard colors, from soft pastels to bright neons and bold black. The new visual book shows off the superb colour uniformity and consistency of IQ color, with its smooth surface and even fibre distribution for high-quality printing. It achieves top print results whether using digital laser, hybrid or offset printing technologies. IQ color also features a high degree of light-fastness for a print product that will last for years. “IQ color delivers better print quality and more flexibility than you expect – the possibilities are endless”, added Klumpp.
Jutta Wacht, Art Director at the creative agency Say Say Say, Inc., which designed the book, was impressed by the variety of weights and formats in which IQ color is available, from A4 and A3 to folio sheets and reels. “The great number of formats and different grammages show that IQ color is perfectly suited to professional printing. Its good printability showed us that you can easily use colourful paper for a book project or a catalogue,” she said. Commenting on the impact of the unique visual book, she explained: “When you flip through the many colours, you are immediately inspired to work with tinted papers.”
What is also inspiring to designers and creatives is that Mondi offers the option of creating custom colours, substances and formats for IQ color. IQ color is also available in standard office formats. As a multifunctional office paper, it achieves best print results whether using laser printers or copiers or inkjet printing.
Sustainable. Every day.
For professional printers who are committed to sustainability, IQ color offers a strong environmental profile. The tinted papers are produced exclusively at the Mondi Neusiedler mill in Austria from FSC® certified virgin fibre. As part of Mondi’s Green Range of products, IQ color is fully biodegradable and recyclable and carries the EU’s Ecolabel. What’s more, the dyes are compliant with EN 71-3, the European standard for safety of toys, and the black paper (B100) is certified for food contact applications.
We are Mondi: IN TOUCH EVERY DAY
Mondi is an international packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are located in central Europe, Russia, North America and South Africa. In 2016, Mondi had revenues of €6.7 billion and a return on capital employed of 20.3%.
We are fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics, to developing effective and innovative industrial and consumer packaging solutions. With over 100 products customised into more than 100,000 solutions, we offer more than you may expect. Leading brands around the world rely on our innovative technologies and products across a variety of industries such as agriculture; automotive; building and construction; chemicals and dangerous goods; food and beverages; graphic and photographic; home and personal care; medical and pharmaceutical; office and professional printing; packaging and paper converting; pet care; retail and e-commerce; and shipping and transport.
We believe sustainable development makes good business sense. It's integral to our responsible and profitable growth, and embedded in everything we do, every day. We continue to look for ways to do more with less, promote the responsible management of ecosystems, develop and inspire our people, and enhance the value that our sustainable product solutions create.
Mondi has a dual listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc, under the ticker code MNDI. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.
About Mondi Uncoated Fine Paper
Mondi Uncoated Fine Paper is part of Mondi Group. In 4 paper mills in Austria, Slovakia, and Russia Mondi Uncoated Fine Paper produces environmentally sound office and professional printing papers tailored to the latest professional digital print technology. The company complies with the strictest international certification standards to support sustainable production processes through the responsible management of forest, water and air resources. All Mondi uncoated fine papers belong to the Green Range of papers that are FSC® or PEFC™ certified, 100% recycled or bleached entirely without chlorine.
Its renowned brands such as Color Copy, DNS®, IQ, MAESTRO®, NAUTILUS®, BIO TOP 3®, PERGRAPHICA® or Snegurochka are used in office environments on laser or inkjet printers and by professional printers on digital or offset presses to create brochures, transactional material, folders, invitations, business cards, letterheads or other high-impact communication.