Smurfit Kappa is now working with 70% of leading European e-retail brands, the packaging solutions company said as it announced the new name for its e-retail offering – eSmart. This is the culmination of years of experience helping e-retailers optimise opportunities in the online sales space. eSmart guides companies through 12 key areas relating to the optimisation of e-retail processes, supply chain efficiency and delivering a superior consumer experience.
Edwin Goffard, COO Corrugated Europe, says: “As online sales grow and consumer expectations evolve in an increasingly digitalised world, the pressure is on for brand owners and e-retailers to stand out from the crowd. Packaging plays a vital role in helping businesses grow profitably, manage supply chain complexity, and deliver the right brand experience.”
“By bringing our e-retail offering together under the eSmart umbrella, we are making it even simpler for companies to find the packaging solutions that make business sense. We’re delighted to partner with so many leading online retailers including Zalando and CDiscount and we look forward to working with more brands to help them unlock the opportunities that will support future success.”
Smurfit Kappa also announced that its eSmart service has enabled one of the UK’s fastest growing online retailers to save £250,000 annually. Using the eSmart process to analyse its online businesses, Smurfit Kappa helped The Hut Group to streamline its packing process, driving efficiencies across the supply chain.
Additionally, thanks to the eSmart service, leading food delivery service HelloFresh was able to optimise its e-retail process with a solution that not only delivered a superior customer experience but increased packing space by 17% and pallet fill by 13%.
Luke Grob, Product and Innovation Director at HelloFresh, said: “It’s essential for us to always keep our customers at the heart of everything we do. At each step of the design process, Smurfit Kappa shared our vision and passion for customer-centric attention to detail.”
More information about eSmart can be found here: http://info.smurfitkappa.com/esmart
About Smurfit Kappa
Smurfit Kappa, a FTSE 100 company, is one of the leading providers of paper-based packaging solutions in the world, with around 45,000 employees in approximately 370 production sites across 34 countries and with revenue of €8.2 billion in 2016. We are located in 21 countries in Europe, and 13 in the Americas. We are the only large-scale pan-regional player in Latin America.
With our proactive team we relentlessly use our extensive experience and expertise, supported by our scale, to open up opportunities for our customers. We collaborate with forward-thinking customers by sharing superior product knowledge, market understanding and insights in packaging trends to ensure business success in their markets. We have an unrivalled portfolio of paper-packaging solutions, which is constantly updated with our market-leading innovations. This is enhanced through the benefits of our integration, with optimal paper design, logistics, timeliness of service, and our packaging plants sourcing most of their raw materials from our own paper mills.