Tuesday, 14 November 2017 11:23

James Cropper strengthens leadership team with new appointment

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British master papermaker James Cropper has bolstered its marketing function with the appointment of Richard Bracewell as its new marketing director.

2017 11 14 111631Richard brings a wealth of senior experience to the speciality paper manufacturer, having held a variety of marketing leadership positions at Shell International during a 20-year career.

His roles at the energy company included developing and leading a global automotive servicing business, head of marketing for branded motor oils and head of global sponsorships.

The new appointment signals James Cropper’s commitment to delivering a market leading product and service offer. Richard will oversee the marketing strategy and will play a fundamental role in accelerating the team to meet its objective of continued, sustainable growth.

Commenting on his appointment, Richard said: “I join the business at an extremely exciting time as we increase our focus on developing new and innovative tailor-made products for our customers worldwide. I look forward to contributing to James Cropper’s continued success.”

His appointment follows the successful launch of CupCycling™ by James Cropper. The company now holds the technology to ‘upcycle’ used coffee cups and turn them into luxurious papers for packaging, creative design and print. This world-first for recycling will form a major part in an exciting portfolio of projects planned for 2018.

Steve Adams, managing director at James Cropper, said: “Bringing Richard on board comes as James Cropper moves into a new era and we’re confident that he brings with him the expertise required to carry out such a vital role. I look forward to working alongside him as we continue our brand journey.”

For more information about James Cropper, visit www.jamescropper.com

About James Cropper

James Cropper are prestige paper innovators based in the English Lake District, supplying distinct, custom-made paper products to many of the world’s leading luxury brands, art galleries and designers. Celebrating 170 years of high quality paper production in 2015, the business has been carefully stewarded and nurtured by six generations of the Cropper family and is renowned globally for individual expertise in colour, dedicated responses to the most challenging custom projects and award-winning commitment to the highest standards of sustainability.

A network of global sales and production facilities from Europe to the Far East provides local customer service to international clients, while its historic base in the village of Burneside retains nearly two centuries worth of papermaking expertise.

About Technical Fibre Products (TFP)

As well as paper products, James Cropper plc also incorporates Technical Fibre Products (TFP), manufacturers of non-woven materials from carbon, glass and polymer fibres, which play a key part in production of composites in the automotive, energy and aerospace sectors.

About James Cropper 3D Products

With James Cropper 3D Products, James Cropper plc has created the next generation of sustainable moulded paper packaging. Available in a wide variety of colours and with a naturally tactile finish, the product has a clear focus on quality and is design-engineered to suit all packaging needs. Features to improve product value and packaging integrity, such as personal embossing, natural hinges and cut-outs, enhance brand impact. All packaging products are recyclable and made from 100 per cent renewable natural fibres.

For further information visit: www.jamescropper.com, www.jc3dp.com and www.tfpglobal.com

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