Wednesday, 09 May 2018 09:46

Metsä Board’s SkinCare 2.0 gift box design wins the Shanghai Luxe Pack 2018 green award

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Metsä Board is delighted to announce it has won the 2018 Luxe Pack Shanghai ’in green’ Award with its SkinCare 2.0 gift box Design. Created by Metsä Board’s packaging design team, the new SkinCare 2.0 gift box uses fibre based materials to replace plastic. The outer rigid box is made with a new pulp molding process. Each of three cartons are made of lightweight paperboard and offer a unique opening and reclosing experience combined with maximum runnability performance on automated packaging lines.

Cyril Drouet, Design and Innovation Director at Metsä Board, comments; “We are extremely pleased with the recognition that the SkinCare 2.0 gift box design is currently getting globally. It is a great example of how we want to inspire packaging designers and brand owners with new innovative solutions in packaging design and using renewable materials.”

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Metsä Board's Packaging Services team develops, together its customers, lighter, more environmentally friendly and more efficient packaging and helps to use the potential of lightweight fresh fibre paperboards in innovative way.

SkinCare 2.0 also received recognition at the 29th Hong Kong Print Awards where it was named ‘Champion of Packaging Printing, Paper Packaging’ as well as winning a Merit Award for ‘Best Creative Printing’ and a further Merit Award for ‘Best Crafted Book’.

The Luxe Pack ‘in green’ Award recognises new eco-friendly designed products which demonstrate a specific positive environmental and sustainable impact.

Additional Info

Metsä Board

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.


Metsä Group

Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.

Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.

Cyril Drouet, Design & Innovation Director
Mobile +86 135 2428 2445

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