Friday, 27 July 2018 11:35

KMMS announces strategic partnership with The Aaron Group

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Marketing activation specialist Konica Minolta Marketing Services (KMMS), announces a new partnership with The Aaron Group of Companies. Effective immediately, the partnership will see the businesses combining their offering to deliver more streamlined and lucrative results for new and existing clients.

The partnership will provide both companies with an enhanced ability to produce marketing materials around the world, capitalizing on combined print industry acumen. The timeframes of print production projects will be significantly reduced through The Aaron Group’s direct access to paper mills and suppliers. Similarly, the cost of projects will fall as third-party roles are brought in-house.

2018 07 27 113639Current clients of The Aaron Group will now have a breadth of additional services on offer to them through KMMS. As leaders in global marketing activation, KMMS will work with new and existing clients to offer a 360-degree service from multi-channel management and delivery through to customer insight, creative production and agency services.

Harris Atkins, KMMS CEO North America, said: “We are thrilled to bring The Aaron Group into the KMMS family. Our global reach and client base demands the best in print procurement, and this alliance adds to our ability to activate effective marketing across channels, at pace, with great efficiency.”         

Gene Aaron, Chairman of The Aaron Group, said: “The Aaron Group looks forward to all of our business partners enjoying the many benefits of this new streamlined, technologically advanced and extremely diversified team. We are not just focusing on paper and packaging for today and tomorrow but are looking towards the future of both organizations in an ever-changing retail environment.”

Additional Info

About Konica Minolta Marketing Services:

Konica Minolta Marketing Services (KMMS) is a global leader in marketing activation services. It brings together three prestigious brands – Charterhouse, Ergo and Indicia – all acquired by tech behemoth Konica Minolta.

At Konica Minolta Marketing Services, our mission is to help global brands get closer to their customers. Our unique range of services brings new levels of effectiveness and efficiency to our clients’ marketing activity.

We provide multi-channel delivery, creative production and communications agency services for many world-leading brands, including Unilever, Nestlé, Heineken, BMW, Stanley Black & Decker, Renault and many more.

With offices in 35 countries across four continents, we offer a unique collaborative approach to our clients, and work hard to drive innovation, sustainability and consumer insight. Our focus is on creating great work – always on-brand and always on time. What’s more, our global buying power is second to none, so we create multi-channel marketing collateral and deliver cost savings.

About The Aaron Group of Companies:

The Aaron Group of Companies, with over fifty years of industry experience and market insight, continuously strives to provide innovative cost management solutions that go well beyond competitive pricing.

Our extensive product line and relationships with suppliers guarantee that our clients will always find the right paper at the right price, in spite of constantly changing paper cycles. Our unique market information systems allow them to make decisions based on the latest available data.

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