Wednesday, 20 February 2019 09:47

Metsä Board strengthens its packaging design services

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Metsä Board operates Packaging Service teams on three continents – Europe, the Americas and APAC – to jointly, with customers, create lighter, more environmentally friendly and efficient packaging. Metsä Board is delighted to announce that the teams will be further strengthened with new design expertise following the appointments of Marko Leiviskä and Iiro Numminen.

Marko Leiviskä, Metsä Board’s new Graphic Packaging Designer, has a strong global background working for brand owners, converters and board mills. This experience has given him a unique perspective on how packaging can strengthen a brand and this role will allow him to combine his technical skills into design and brand strategy. He moves to Metsä Board from OneMusketeer Oy, where he worked as an entrepreneur and head of design. He has experience of designing and conceptualising global campaigns for companies like Metsä Board, Stora Enso, Kotkamills, Walki Group and Woikoski. Before OneMusketeer, he worked for Konsepti Advertising and Drum Communications.

Metsä Board strengthens its packaging design servicesMetsä Board strengthens its packaging design services

Iiro Numminen, Metsä Board’s new Structural Packaging Designer, has worked as a structural designer for almost eight years and has a deep knowledge of production methods related to the conversion of paperboard as well as digital tools. He constantly seeks new innovative ways to use the fibre based materials. His latest innovation ‘Stretching Inner Part’ was chosen as the winner of Metsä Board’s Better with Less – Design Challenge in 2018. He moves to Metsä Board from the packaging design team at Pa-Hu Oy, a manufacturer of corrugated board and packaging solutions.

Says Ilkka Harju, Packaging Services Director, EMEA: “We are pleased to have extended our global Packaging Services expertise with the appointments of both Marko and Iiro. Both are highly experienced designers with extensive knowledge of the requirements for sustainable, efficient and high impact branding and packaging.”

Metsä Board
www.metsaboard.com

Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.

The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2017, the company’s sales totalled EUR 1.8 billion, and it has approximately 2,350 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.

Metsä Group
www.metsagroup.com

Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.

Metsä Group’s sales totalled EUR 5.0 billion in 2017, and it employs approximately 9,100 people. The Group operates in nearly 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.

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