Metsä Board, part of Metsä Group, is one of the founding members of Alliance Gobelet Carton that was founded in the spring to organise a pilot for the collection and recycling of paperboard cups in France. The first collections with partnering restaurants will start soon.
Alliance Gobelet Carton is an association of four paperboard cup producers and two paperboard producers. It aims to create a collection system to recycle paperboard cups and to bring together cup producers, paperboard suppliers, cup users and the recycling sector. Participants in the scheme will be issued with a collection box that can take up to 750 cups. Piloting the collection system will begin with selected fast food restaurants and vending machine companies in France over the coming weeks.
“Paperboard cups can be collected after use, recycled and used as valuable raw material when producing new packaging products. This is what we intend to demonstrate through the pilot project and to create a model that can be widened to more extensive use”, says Laurence Sovran, Sales Manager at Metsä Board.
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2018, the company’s sales totalled EUR 1.9 billion, and it has approximately 2,400 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in sustainable bioeconomy utilising renewable and sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, pulp, fresh fibre paperboards as well as tissue and greaseproof papers.
Metsä Group’s sales totalled EUR 5.7 billion in 2018, and it employs approximately 9,300 people. Metsäliitto Cooperative is the parent company of Metsä Group and is owned by approximately 103,000 Finnish forest owners.