Transition to Circular Economy is a necessity when we wish to create a better and more sustainable future for our children and the generations to come. We need to make the most of our limited resources and work together against climate change. Amerplast and Metsä Tissue’s Serla brand are partnering to introduce the first Circular Economy Tissue Packaging to the market.
Amerplast’s ESSI Kiertokääre is a circular economy packaging concept that utilizes recycled plastic from industrial sources and post-consumer recycled plastic packaging separately collected from Finnish households. According to Amerplast research the use of recycled raw materials decreases the environmental effects of packaging and also the need for virgin raw materials.
What makes Serla’s Green Pack packaging unique is not only the use of recycled materials. The packaging is a combination of both the ESSI Kiertokääre concept and biobased Green PE polyethylene. Green PE is produced using ethanol, a by-product in sugar production. It contains no fossil raw materials and can be recycled in existing recycling streams. Sugar cane is a 100% renewable and carbon dioxide depleting resource. It removes up to 2.15 metric tons of CO2 from the atmosphere for each ton produced, from cradle to the supplier Braskem’s gate (source: LCA study by E4tech & LCA Works). After use, the Green Pack packaging is fully recyclable through existing recycling streams as raw material for new tissue packaging.
“We are excited and proud to launch this innovative material on Serla yellow toilet tissue packages. Sustainability is in the core of the Serla brand, and in addition to this new packaging we are supporting the Circular Economy also by using recycled paper in Serla products”, says Hanna Hirvonen, Brand Manager for Serla.
“Amerplast is committed to develop sustainable solutions for flexible packaging applications as a part of our AmerGreen sustainability program. Our emphasis is on the recyclability and the use of recycled and biobased materials. We are constantly looking for more sustainable alternatives to traditional oil based virgin raw materials. Our target is to make recycled and bio based raw materials a standard in our business”, says Ari-Pekka Pietilä, Amerplast CMO. “Transition to circular economy is a team effort and cooperation with innovative and environmentally aware customers like Metsä Tissue play a key role in the transformation of our industry into an environmentally sound business”, Pietilä concludes.
Amerplast, founded in 1952, is one of Europe's largest flexo printers and bag converters and a leader in sustainable and innovative packaging solutions, manufacturing flexible packaging for fast moving consumer goods for both food and non-food categories. The company plays a key role in consumer goods categories such as retail bags, bakery, fresh and frozen food, consumer tissue and personal care, providing optimal logistics and packaging solutions that efficiently support customer business. With manufacturing plants in Finland and Poland and sales offices in Germany, Sweden and Russia, Amerplast employs around 450 people and sells to customers in more than twenty five countries. With its AmerGreen program Amerplast is taking a leading position in transforming the flexible packaging industry into an environmentally sound business. www.amerplast.com
About Metsä Tissue
With its high-quality tissue and greaseproof papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and professionals in Europe and the world’s leading supplier of greaseproof papers. Metsä Tissue’s main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, Metsä Tissue employs a total of about 2,800 people and the sales in 2018 were EUR 1 billion. Metsä Tissue is part of Metsä Group. www.metsatissue.com
Amerplast is to offer its customers a new innovative product, tissue bags, in the important hygiene tissue segment, following the May 2016 signing of a cooperation agreement with Gaviplas SL. The new product forms a fast response to market trends that show a rapidly growing demand for more convenient tissue packaging.
Amerplast will partner with Gaviplas SL for the manufacture of tissue bags like Flatpack, Scanpack and Twister, achieving rapid market access with the help of Gaviplas' new converting lines, equipped with the technology for the manufacture of this innovative packaging solution. Gaviplas in turn will capitalize on its new converting capacity while benefiting from Amerplast's marketing reach in the important tissue segment. Manufacturing volumes will be in line with market growth.
“This new product is the latest step in developing Amerplast into a leading pan-European packaging company, with the help of key partnerships and new innovations that are in tune with consumer and market trends”, says B¬ørge Kvamme, CEO Amerplast. “In Germany we see a rapidly growing demand for more convenient hygiene tissue packaging with handles, and we believe the trend will soon carry over to other important markets. The Gaviplas partnership provides us with instant access to both the required technology and capacity, so our customers can capitalize on this trend in a timely manner.”
Amerplast will work closely with Gaviplas in the production process of the new tissue bags. “We see Gaviplas as a core partner, enabling us to expand our product offering in the important tissue segment. We will work side-by-side and our related expertise and know-how will be seamlessly integrated into the manufacturing process of the new tissue bags, to secure the high quality that our customers expect from us”, Kvamme notes.
Together with technology supplier PerfoTec, Amerplast recently introduced AmerFresh, a new packaging system that enhances the shelf-life of fresh produce, thereby reducing waste and cost. “We strive to continuously expand our product portfolio in core segments, driving growth through innovation and leadership”, Kvamme concludes.
Spanish Gaviplas, founded in Alfarrasi, Valencia in 1962, is an ISO 9001 certified original family business manufacturing, printing and distributing efficient flexible packaging solutions.
Amerplast, founded in 1952, is one of Europe's largest flexo printers and bag converters and a leader in innovative packaging solutions, manufacturing high-performance flexible packaging for fast moving consumer goods for both food and non-food categories. The company plays a key role in consumer goods categories such as retail bags, bakery, fresh and frozen food, consumer tissue and personal care, providing optimal logistics and packaging solutions that efficiently support customer business. With manufacturing plants in Finland and Poland and sales offices in Sweden and Russia, Amerplast employs around 400 people and sells to customers in more than twenty five countries. Amerplast plants producing food and hygiene packaging are BRC certified (British Retail Consortium) and the company is an officially certified HD quality printing house. www.amerplast.com