Pulp-Paperworld.com / European News

Södra was awarded two prizes, as Best Supplier – Pulp Producer Category and for Best Sustainability Project – Social Category during the Sofidel Suppliers Sustainability Award (3SAward). This year the prize ceremony took place in Columbus, Ohio

Sofidel, one of the leading manufacturers of paper for hygienic and domestic use worldwide, on occasion of its annual 3SAward, awarded Södra among its best suppliers.

2018 10 15 103027The Suppliers Sustainability Award organised every year by Sofidel aimed at its national and international suppliers to encourage, spread and highlight best practices and improvements carried out by suppliers in the field of social and environmental responsibility.

On this occasion Södra, the Sweden's largest forest-owner association, was nominated and won in two categories: in the Best Supplier – Pulp Producer for the sustainability performance of the mills in Mönsterås, Mörrum, and Värö, which between them produce close to 2 million tons of market pulp annually, was especially highlighted. Södra also won in the category The Best Sustainable Project – Social, for their campaign “Act of a Hero”.

“The prize for ‘Best Supplier – Pulp Producer Category’ shows that we at Södra maintain a high level in our sustainability efforts, thanks to the focus and commitment of our employees – this award is an honour and accolade for them. Our mills are well invested and expertly run for the benefit of customers, and for selected key sustainability targets we have” says Gunilla Saltin CEO at Södra Cell.

The “Act of a Hero” campaign was a social media expression of Södra’s belief in the sustainable role played by tissue and other paper products in society.

Paper production is a very resource demanding industry, both in terms of water, forest, and energy. For this reason, Sofidel works actively for a more sustainable paper and pulp industry. As of today, Sofidel has reduced direct emissions of CO2 into the atmosphere by 20.6% thanks to investments in energy efficiency, in the use of cogeneration plants and the use of renewable energy sources. Another fundamental area of action is the sourcing of pulp from independent certified sources with forest certification schemes (FSC®, FSC Controlled Wood, SFI®, PEFC™), which has reached a level of 100%. Moreover, Sofidel operates to safeguard water resources, limiting the consumption inside their production processes (the amount of water used in the production is distinctly lower than the industry benchmark: 7.1 l/kg vs. 15-25 l/kg)

Read more about Sofidel Suppliers Sustainability Awards here

Additional Info

  • About The Sofidel Group The Sofidel Group is one of the leading manufacturer of paper for hygienic and domestic use worldwide. Established in 1966, the Group has subsidiaries in 13 countries – Italy, Spain, the UK, France, Belgium, Germany, Sweden, Poland, Hungary, Greece, Romania, Turkey and the USA - with more than 6,000 employees, net sales of 1,724 million Euros (2017) and a production capacity of over one million tonnes per year (1,098,000 tonnes in 2017). “Regina”, its most well-known brand, is present on almost all the reference markets. Other brands include: Softis, Le Trèfle, Sopalin, Nouvelle, Thirst Pockets, KittenSoft, Nalys, Cosynel, Yumy, Soft & Easy, Volare, Onda, Lycke, Forest, Nicky, Papernet. A member of UN Global Compact and the international WWF Climate Savers programme, the Sofidel Group considers sustainability a strategic factor with regards to growth and is committed to promoting socially and environmentally responsible development.
Published in European News

Södra received two of the 2018 Sofidel Suppliers Sustainability Awards (3SAward) presented in Columbus, Ohio (USA) last week. Södra was named Best Supplier in the Pulp Producer Category and in the Best Sustainable Project, Social Category.

The prestigious 3SAward is an accolade awarded each year by the tissue manufacturer Sofidel to the suppliers who have distinguished themselves through their environmental and social sustainability activities.

L to r: Marcus Hellberg, sales director, Södra; Andrea Piazzolla, chief purchasing officer, Sofidel; Gunilla Saltin, CEO Södra Cell; Luigi Lazzareschi, group chief executive, SofidelL to r: Marcus Hellberg, sales director, Södra; Andrea Piazzolla, chief purchasing officer, Sofidel; Gunilla Saltin, CEO Södra Cell; Luigi Lazzareschi, group chief executive, Sofidel

In the Pulp Producer Category, Södra was recognised for the sustainability performance of its Swedish mills, Mönsterås, Mörrum and Värö, which between them produce close to 2 million tons of market pulp annually. The Best Sustainable Project, Social Category, was awarded for Södra’s ground-breaking “Act of a Hero” social media campaign.

Södra Cell CEO Gunilla Saltin said: “The prize for ‘Best Supplier’ shows that we at Södra maintain a high level in our sustainability efforts, thanks to the focus and commitment of our employees – this award is an honour and accolade for them. Our mills are well invested and expertly run for the benefit of customers, and selected key sustainability targets have the same status as financial ones.”

Södra’s strategy until 2020 is based on being a value-generating and cohesive Group with profitable growth, inspired by the 10 principles of the UN Global Compact. “Our ambitions on fossil free operations are high,” said Saltin. “Fossil-free and climate-positive operations are at the top of our agenda, as are sustainable forestry, sustainable innovation, resource efficiency and responsibility to our employees and those throughout the value chain.”

The “Act of a Hero” campaign was a social media expression of Södra’s belief in the sustainable role played by tissue and other paper products in society. Sofidel explained the winning formula: “For realizing an "out-of-the-box" communication approach, through a campaign developed by a b2b company and dedicated to a wide targeted audience of final customers, based on active involvement of retailers, and effective in influencing consumers' choice in favour of sustainable fibre/paper.”

“We thought out of the box for sure,” said head of marketing communications Linda Ottosson. “Our aim was to reach not only our customers, who know the sustainability credentials of our pulp, but to our customers’ customers and consumers who in many cases don’t. Through a simple but unexpected message delivered with humour and a strong human touch, the result was a level of targeted engagement beyond our most optimistic expectations, with more than 1.6 million impressions in the first three months.”

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Södra’s next major ad campaign will show that being a hero doesn’t have to be difficult. It can be as simple as actively choosing products from sustainably-managed forests - because consumers who make sustainable choices are heroes. Like previous campaigns, this latest initiative from Södra, recently nominated for the marketing award “100 Wattaren” in Sweden, seeks to be different and to make people sit up and think.

2018 05 18 111918By highlighting that products and services from the forest are environmentally sustainable, the “Act of a hero” campaign (#actofahero) is a counter message to those who try to make paper consumers feel guilty (“don’t print this e-mail” etc). This campaign applauds good behaviour and turns informed consumers into heroes.

“The campaign doesn’t put fibre-based products up against other materials. Its core message is simple: When (not if) you consume, choose a product based on a sustainably-managed forest raw material – that’s an act of a hero!” says Linda Ottosson, Communication Manager at Södra Cell.

Södra recognises the need to communicate the environmental credentials of pulp and paper further downstream in the value chain. That’s why the principal aim of #actofahero is not only to market Södra’s offering to its customers but also to reach its customers’ customers, and to some extent consumers.

“Communicating downstream in the value chain is new and exciting, and to ensure that the message hits home we have chosen to work with two important customers in the tissue and specialty paper segments, respectively. They connect us with their key stakeholders, who are brought in as additional target groups in the campaign,” explains Marcus Hellberg, Marketing Director at Södra Cell.

“The main channels for the campaign will be Södra’s own website and social media channels. But we are asking everybody – customers, colleagues and members – to be part of the campaign by helping to spread and share our material,” adds Ottosson.

Visit www.sodra.com/hero and share your stories!

Published in European News

Södra is raising its purchase price for pulpwood and pine logs. Demand for both softwood and hardwood pulp is high, while the market for sawn timber remains strong. To ensure continued high levels of supply, Södra is raising its purchase price for pine logs by SEK 30/cubic metre of solid volume underbark (m ᶾ sub) and introducing a contracting premium of SEK 25/m ᶾ sub for softwood and hardwood pulp. The price changes will apply from 1 February 2018.

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“The strategic investments in Södra’s pulp mills in recent years have led to a steady increase in softwood pulpwood consumption and demand for softwood pulp. This market situation presents ideal conditions for increased forest thinning which, in the long term, will further strengthen both the value and quality of Swedish forests,” said Olof Hansson, President of the Södra Skog business area.

For questions, please contact:
Olof Hansson, President of the Södra Skog business area,
Tel: +46 (0)470-857 67

Sofia Petersson, Wood Supply Manager Södra Skog,
Tel: +46 (0)470-859 86

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

Published in European News
Friday, 24 November 2017 08:53

Södra invests in more forestry drones

Södra is now investing in more forestry drones. This digital technology speeds up the work of field staff at the same time as it makes it more comprehensive and safer.

“We have identified numerous applications where drones can enhance the efficiency of forestry work, not least when making inventories of storm-damaged forests. By purchasing equipment and investing in raising skills, we are taking another step towards the development of tomorrow’s digital forestry operations,” said Johan Malmqvist, Project Manager at Södra.

Since the end of 2015, Södra has trialled the use of drones for applications including inventories of forest damage. Test outcomes have been favourable and major potential has been identified for the digital technology moving forward. This summer, the Swedish Camera Monitoring Act was amended, which has simplified the use of drones in forestry.

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Södra is now taking further steps with digital development in the form of a considerable investment in drone technology and personnel skills development.

“We have purchased drone equipment for all our forestry operations areas and, in the autumn, we trained 51 of our forestry professionals as drone pilots. This means we are now well equipped to further develop use of the technology,” said Johan Malmqvist.

Drones are digital aids that enhance the efficiency of manual tasks for Södra’s field staff.

“The technology is extremely cost-efficient. It is possible to obtain a good overview of the forest in very little time. The major advantage is from not having to waste unnecessary amounts of time on checks. Drones enable you to quickly see if and where a manual inspection or action is required. This enables more efficient work methods that, by extension, benefit our forest owner members. Moreover, drones make work safer for forest inspectors, not least when making inventories of windfalls following a storm,” said Johan Malmqvist.

But drone technology is not only of great benefit when making inventories of forest damage.

“For example, another potentially useful application is planting and cleaning. Gathering decision data for deciding actions and planning is another. An eye in the sky provides a much-improved view of conditions than looking through dense forest at ground level,” said Johan Malmqvist.

For more information, please contact:
Johan Malmqvist, Project Manager at Södra Skog
Tel: +46 (0)470 893 69
E-mail: johan.malmqvist@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Published in European News

Between January and September, Södra delivered 15 times more green electricity to the public electricity grid compared with the same period in 2015. Deliveries are equivalent to the total electricity consumption* of 7,000 houses per year. The electricity is produced from the forest raw material that is processed at Södra’s mills.

“We are very pleased with this substantial increase. It shows how we can use innovation and investments in green industry to meet important societal needs,” said Roine Morin, Sustainability Director at Södra.

During 2017, Södra has delivered 15 times more electricity compared with the same period in 2015, an increase from 11 to 167 GWh**. Electricity is mainly generated at the three pulp mills in Värö, Mörrum and Mönsterås. In 2016, major investments were made at these mills, that provided the basis for the increase in deliveries. The largest investments were made at the Värö pulp mill, which increased its electricity generation by almost 70 percent, from 232 to 390 GWh, compared with January to September 2015.

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“The electricity is a by-product created through the use of resource-efficient solutions in production. This is one example of how the forest has a key role to play in the transition to a bioeconomy,” said Roine Morin. 

Södra has been self-sufficient in green electricity since 2007. At the same time, Södra is working to reduce its own electricity consumption. One of Södra’s sustainability targets concerns the efficient resource utilisation of electricity, with the aim of reducing consumption by at least 10 percent by 2025.

*Including household electricity, heating and hot water in a house with an average consumption of 25,000 kilowatt hours (kWh) per year.

**Gigawatt hours – 1 GWh = 1,000,000,000 watt hours.

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

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Demand for softwood pulpwood is high. The strategic investments in Södra’s mills have now led to higher fibre consumption. Södra is therefore raising the price of softwood pulpwood to SEK 320/msub. The price of the small-diameter and softwood block range will also be raised by SEK 25/msub.

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“The high demand for both sawlogs and softwood/hardwood pulpwood is gratifying for forest owners. The price increases will create excellent conditions for increasing the level of thinning in members’ forests,” said Olof Hansson, Acting President of the Södra Skog business area.

Markets for sawn timber remain favourable, and therefore demand for pine and spruce logs. Södra has therefore decided to incorporate the existing contracting premium of SEK 25/mᶾ sub into the basic price.

The new prices will apply for contracts signed as of 23 October.

For questions, please contact:
Olof Hansson, Acting President of the Södra Skog business area,
Tel: +46 (0)73 - 071 18 33
 E-mail: olof.hansson@sodra.com

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry. 

Published in financial News
Monday, 16 October 2017 08:17

Södra increases exports to China

Demand for products from the Swedish forest is on the increase in China. In 2017, Södra increased sales of paper pulp by more than 50 percent. At the same time, Södra’s sales of sawn timber in the country have increased steadily since 2010.

2017 10 16 081435Södra’s core markets for both paper pulp and sawn timber are located in Europe. However, China is currently one of the fastest expanding markets. In January–September this year, Södra’s sales of paper pulp increased by more than 50 percent to the country compared with the same period in 2016. Uses for paper pulp include cardboard packaging, and toilet and kitchen paper.

“Growth in China is robust. With the increased volumes provided by our investments we can tap into this growth. Demand for raw material from certified forest is on the increase with a clear focus on sustainability, and this is something we can contribute towards,” said Magnus Björkman, Vice President Marketing and Sales, Södra Cell International.

The market is showing no signs of slowing in the near future and there is also strong pressure for sawn timber to China. Södra began delivering sawn timber to the country in 2010 and sales have grown each year. Södra established a sales office for sawn timber in Shanghai in 2015. To meet rising demand in the region, an additional sales office was opened in Hong Kong on 1 October.

Starting in 2018, Södra’s position in China will be further strengthened when a new purchasing office is established in Shanghai, under the name of Södra International Trading. Focus will be on purchasing indirect materials, such as machinery and processing equipment.  

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Published in Asian News
Tuesday, 05 September 2017 11:12

Södra commences biofuel production

Södra will invest more than SEK 100 million in the production of biomethanol, a sustainable fuel from forest raw material. The project will commence in autumn 2017 and is scheduled to be ready for operation by spring 2019.

The aim is to produce 5,000 tonnes of biomethanol per year at the new facility to be situated at Södra’s pulp mill at Mönsterås. The long-term aim is to further increase production for passenger, truck and ship transport.

“More and more people are realising why we need to switch to fossil-free alternatives, but products must also move forward. We have access to the best and most renewable raw material available – forests. We also have the industrial expertise required for these types of complex and innovative products,” said Catrin Gustavsson, Senior Vice President of Innovation and New Business at Södra.

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The biomethanol will be made from the crude methanol produced by the manufacturing process at Södra’s pulp mill. It will be part of the circular process that already exists at Södra’s mills, in which all parts of the forest raw material are used for the best possible effect. The first delivery will reach the market in spring 2019.

“If Sweden is to achieve the fossil-free climate targets, there must be viable alternatives to the fossil-fuel products that are currently available. This will be a major milestone in that development. It’s also in line with Södra’s own strategy to be totally fossil-free by 2030,” said Henrik Brodin, Business Developer for fuels at Södra.

Facts:
Södra’s biomethanol is produced entirely from forest raw material, which means that fossil carbon emissions from burning are zero.  The production process does, however, account for a marginal fossil carbon emission at present. From a climate footprint perspective, replacing fossil fuel with Södra’s biomethanol will reduce CO₂emissions by about 99 percent – the highest percentage in the market today.

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Published in European News

Södra and Svenskt Butikskött have now signed a cooperation agreement to develop fully biodegradable, fibre-based packaging for Svensk Butikskött’s meat products. Södra’s renewable material Durapulp is to be used as the packaging and it is hoped that the new packaging solution will be available on store shelves in as little as a year’s time.

Many Swedes purchase meat at least once a week. To ensure that the meat they buy retains its quality, packaging is required that meets the high sustainability and safety demands placed on foodstuffs. Svenskt Butikskött now wants to take this further and develop packaging that also lives up to the company’s own demands for ecological sustainability. This is why it has become involved in a new, major packaging project in cooperation with Södra.

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Renewable materials from forest raw material
DuraPulp has been developed by Södra from forest raw material. It is a biodegradable and renewable material that can replace fossil-based products. The material is stable, water resistant and highly durable. It is malleable and can be used for every type of product, from manufacturing materials to sophisticated design.

"We are very pleased and excited about our new cooperation with Södra," said Thomas Östlund, owner of Svenskt Butikskött. "We are passionate about ecological sustainability and we hope that the new agreement will enable us to develop 100-percent biodegradable, fibre-based packaging for our products. Our current packaging solution is recyclable, but not biodegradable and compostable – which is not sufficient for a company with our ecological profile."

"Both producers and consumers are demanding sustainable alternatives to packaging made from fossil-based materials like plastic," said Erik Bengtson, business developer at Södra. "This is where the forest and the forest industry have a lot to offer. We have a fantastic, renewable commodity and we have the knowledge and experience to develop new solutions that are required for a climate-smart future. DuraPulp is a 100-percent sustainable alternative that is well-suited for packaging intended for sensitive substances such as food."

The agreement implies that the development and prototype production will commence already during the summer and is expected to be completed in the autumn. If there is a positive result for the prototype, the work will continue to pre-industrial production and initial customer testing before the end of the year. It is hoped to develop packaging that can already be used within about a year.

Södra was founded in 1938 and is the largest forest-owner association in Sweden, with a membership of more than 50,000 forest owners. We engage in modern and responsible forestry, and operate state-of-the-art mills in which we process our raw material. Through value-generating relationships and a long-term approach, Södra is leading the way for the next generation of forestry.

Published in European News
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