Wednesday, 21 December 2011 08:38

Adforum adds Paper Arabia to portfolio of events

Written by 
Rate this item
(0 votes)

Adforum, the world’s leading organiser of pulp and paper exhibitions, is teaming up with the well renowned organisers of Paper Arabia to become their Overseas Associate in Europe and the Americas. Paper Arabia is the most important pulp and paper event in the Middle East and is organised by Al Fajer Information & Services (AFIS). The next edition of Paper Arabia takes place in Dubai on October 1-3, 2012.

- This really strengthens our portfolio of world leading pulp and paper events and I am pleased that Adforum can now offer another important trade show to our customers. The Middle East is an exciting and up and coming market for many of the companies we know, says Mr Marcus Bergström, CEO of Adforum.

Adforum will be the Overseas Associate for Paper Arabia in Europe and Russia, as well as North and South America.

- Working together with Adforum is an excellent strategic move for us and I believe that this can only make Paper Arabia a bigger and better show, says Mr Satish Khanna, General Manager of AFIS. Adforum has the experience and the contacts that we require to get a good number of European and American companies to exhibit in Dubai.

Paper Arabia, the international exhibition for the paper, tissue and converting industries, held its 4th successful edition in 2011, attracting 126 exhibitors and nearly 6,000 visitors from 74 countries.

Al Fajer Information & Services (AFIS) was established in 1973 and is now the market leading exhibition organiser and provider of exhibition services in the Middle East. AFIS is currently organising and managing some of the premier shows in Dubai and has 25 international exhibitions in seven countries in its portfolio, as well as offices and agent networks worldwide.

Founded in 1968, Adforum organises some of the world’s largest pulp and paper events, such as SPCI (Stockholm), PulPaper (Helsinki) and China Paper (Beijing/Shanghai), as well as IPX India (Mumbai) and IPX Russia (Moscow). Adforum is owned by Stockholm International Fairs and the Finnish Fair Corporation.

Additional Info

For more information, please contact Mr Marcus Bergström, CEO of Adforum, on email: or tel: +358 44 56 24 524.

Please also visit and

Read 4063 times