Top-notch stationery and gift items with Chinese attributes, as well as the most popular hobby & craft techniques and live demonstrations, will be staged at Paperworld China, held from 15 – 17 October 2015 at the Shanghai New International Expo Centre, Hall N1 – N2.

• Oriental Culture zone features unique products from Anna Chennault Foundation
• Creative Pavilion responds to the hobby & craft craze
• Esteemed lawyers share insights into intellectual property rights

Aside from a selection of high-quality traditional arts, fine crafts, calligraphy and painting showcased by a number of exhibitors, the Oriental Culture zone will collaborate with the Anna Chennault Foundation, which is committed to protecting intangible cultural heritage and advocating national culture. The foundation’s exclusive collection of stationery, desktop products and gift items characterised by a blend of modernity and Chinese tradition, will allow visitors to enjoy a prestigious sourcing experience as well as forge a commercial channel for the cultural industry.
 
The return of Oriental Culture zone maintains the momentum from the presentation, held in July in Suzhou, which was supported by hundreds of culture and arts professionals and related companies. The promotional efforts will expand to Northern and Southern China as well as Taiwan to draw more exhibitors from different provinces who will bring their local uniqueness to the show.

Stationery combining traditional oriental features and contemporary design has experienced growing popularity in recent years, particularly among middle range to high-end domestic and overseas consumer groups. It is regarded as a representation of individuality and personal taste and is often used as a corporate gift.
 
Creative Pavilion responds to the hobby & craft craze
 
Paperworld China envisions enormous potential for providing hobby & craft professionals a quality avenue for information exchange, network and trading. For this purpose, the hobby & crafts element was added to the show’s portfolio in 2013 and continues to receive overwhelmingly positive feedback from the exhibitors. In 2015, Paperworld China and the DIY Industry Promotion Council of Shanghai Creative Industry Association have joined forces again to launch the Creative Pavilion, which is expected to house more exhibitors and a larger exhibition space.
 
Hobby & craft has become a pop culture phenomenon in the Chinese consumer market, fuelling the rapid development of China's creative industry. In particular, the post-80s and 90s generation consumer groups pursue unique experience and original innovation, which propel the huge demand for hobby & craft products. To date, there are more than 1,000 websites in China dedicated to hobby & craft enthusiasts, which have almost 400 million members. Just in Taobao alone, the e-commerce giant in China, there are 130,350 individual shops solely for hobby & craft products, materials, tools and related items.
 
Esteemed lawyers share insights into intellectual property rights

Intellectual property rights play a growing significant role in international trade and it is particularly essential for China as it is one of the world’s top five largest patent application countries. While upgrading original design and innovation capability, Chinese enterprises must strengthen their intellectual property rights consciousness to protect their rights and interests when launching new products in overseas markets.  

In response to the pressing issue, one of the show’s fringe events will be hosted by eminent intellectual property lawyers who will closely examine intellectual property rights and related issues, which are often encountered by Chinese enterprises. The seminar will encompass an introduction to intellectual property rights, case studies as well as the latest trends and overseas promotion channels.

Paperworld China is organised by Messe Frankfurt (Shanghai) Co Ltd, the China Chamber of Commerce for I/E of Light Industrial Products & Arts-Crafts and Guangzhou Foreign Trade South China Exhibition Corp Ltd.
 
For more information about the show, please visit www.paperworldchina.com or email: a href="malto:This email address is being protected from spambots. You need JavaScript enabled to view it." title="blocked::mailto:This email address is being protected from spambots. You need JavaScript enabled to view it..
 
Other shows under the Paperworld brand include:

For more details about these fairs, please visit
www.global.paperworld.messefrankfurt.com
 
Background information on Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €554 million in sales and employing 2,130 people. The Messe Frankfurt Group has a global network of 29 subsidiaries and 57 international Sales Partners, allowing it to serve its customers on location in more than 160 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2014, Messe Frankfurt organised a total of 121 trade fairs, of which more than half took place outside Germany. Comprising an area of 592,127 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres. The historic Festhalle, one of the most popular venues in Germany, plays host to events of all kinds. Messe Frankfurt is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. For more information, please visit our website at www.messefrankfurt.com.