Paperworld China, Asia’s leading trade fair dedicated to the stationery and office supplies industries, is opening its door from 22 November for the highly anticipated 2018 edition. The three-day fair will feature 442 exhibitors, with a strong international contingent coming from the 16 countries and regions of China, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, Lithuania, Poland, South Korea, Sri Lanka, Switzerland, Taiwan, Turkey, and the United States.
Held across 23,000 sqm of exhibition space in Hall 1 of the National Exhibition and Convention Center (Shanghai), the fair welcomes some of the industry’s leading companies to showcase their latest stationery and office supplies under the theme of “Stationery trends. Tomorrow’s office”. Key industry players taking part this year include AKASHIYA, Beifa, CASIO, Comix, EDU³, Fila, Guangbo, International Paper, Monami, Morning Glory, M&G, Pilot, Platinum, Schneider, Shanghai Marie, Simbalion, Ultrahard, Umajirushi, Uni, Zebra, ZIPIT, and many more.
Original designs and innovation to spearhead the future of the Chinese stationery industry
As is always the case at Paperworld China, visitors to the fairground will find a berth of stationery and office supply products in one place. Everything from original designs, time tested products and glimpses into future trends can be found at the fair at four distinct zones: Stationery and Hobby, Tomorrow’s Office, Quality Suppliers, and Oriental Products.
A snapshot of modern stationery retail can be found at the Small yet Beautiful showcase, which returns to the Stationery and Hobby zone with an upgraded structure and expanded scale. The showcase functions as a mock retail store that spans 250 sqm and includes a cafe area and an interactive art workshop. Adaptations of Zakka, a Japanese concept that describes a wide variety of consumer lifestyle goods, are also on display at the zone alongside Chinese stationery and products for home and office environments. The zone’s wide variety of items and unique methods of display truly reflect the new buying patterns of China’s modern consumer market.
Fairgoers will also find modern and forward thinking products at the Tomorrow’s Office zone. In cooperation with Sunon Group and Zhejiang Growin International Exhibition & Convention Co Ltd, a special showcase will be dedicated to demonstrating new and modern settings for office, lifestyle and learning which align with future technological changes such as the upcoming 2019 launch of a 5G network in China. Among many highlights at the zone are office electronic appliances and desktop devices from Cixi and Shenzhen.
On top of showcasing the latest trends, Paperworld China 2018 will also shine a light on originality and intellectual property protection. The Design area is a new spot that promotes original brands and producers of unique products to showcase their creations and enhance their brand image. The originality concept has been highlighted through all of Paperworld China's promotional channels, including WeChat and Weibo. The line-up of brands include AIT, Card Lover, Douban, Ggem, Happihood, Honorscent, Maru, Orange Creation, Sozen Design, Tom Horse, Tsnow Stationery, Whitehole, Xiaolin Creative and more. Having so many original stationery brands together at the fair is expected to help inject new energy into the Chinese stationery industry.
Another way through which the fair provides a platform for local brands to shine is through the ‘Best Stationery of China BSOC’ awards. The awards are organised to discover excellent stationery design work from China and around the world and are also intended to show appreciation towards the increasing standard of design in the local industry. The awards have received over 300 designs from around the globe, more than 200,000 votes and over 1,000,000 followers on WeChat and Weibo. The entries and the winning designs will be showcased during the fair.
Fringe programme to share trends and updated market information
In addition to the ‘Best Stationery of China BSOC’ awards, a series of seminars and interactive events will provide plenty of opportunities for learning and information exchange.
Among many highlights is the ‘Sino-Japanese Book Stationery Industry Summit Forum’. The forum will be led by industry leaders from Japan and China and will address the merging of the book and stationery industries. Attendees will also learn about the evolving retail landscape through examples of Japanese stationery stores and new retail environments that function as open, cultural spaces.
Another highlight is the ‘Hobby Town DIY Workshop’, where famous handicraft lecturers from China and Japan will teach and interact with handicraft lovers. The workshop will include classes about Japanese style ‘Hamanaka’ knitting, ‘Marusho’ paper cutting, freestyle DIY and much more.
Meanwhile, the ‘Time Will Tell-Chenzao Book Club Shanghai Meeting’ will be held in cooperation with the renowned women’s brand and journal supplier ‘Chenzao’. The meeting will focus on how journals can be used to achieve personal goals and improve time management.
Other Paperworld brand shows include:
- Hong Kong International Stationery Fair
7 – 10 January 2019, Hong Kong
- Stationery & Write Show presented by Paperworld
9 – 12 January 2019, Mumbai
26 – 29 January 2019, Frankfurt am Main
- Paperworld Middle East / Playworld Middle East
18 – 20 March 2019, Dubai
For more details about these fairs, please visit www.global.paperworld.messefrankfurt.com