Metsä Board, the leading European producer of premium fresh fibre paperboards and part of Metsä Group, will be presenting its high-quality white kraftliners at FEFCO Technical Seminar 2019. Metsä Board’s packaging design experts will also be present to discuss the latest corrugated packaging design solutions with the visitors.
- 9–11 October at Palexpo Geneva – Hall 1, Stand 86–87
The newly enhanced MetsäBoard Classic WKL will be showcased in the event. Its improved brightness highlights the contrast between printed and unprinted areas. Additionally, the enhanced grade also allows fast ink drying times, even without dryers, making it suitable for water-based digital printing. Quick ink drying also means energy savings and therefore reduced carbon emissions in printing.
As part of the commitment to develop customer focused services Metsä Board has recently introduced a new WKL Common Stock service in Lübeck. It offers just-in-time deliveries to corrugated board manufacturers in continental Europe. This service will improve the availability of white kraftliners and help corrugated converters to be more responsive and competitive.
“Consumers expect unified brand experiences across all touchpoints – also in e-commerce. Our white kraftliners offer sustainable and strong solutions for branded e-commerce packaging,” says Veijo Korkalainen, VP Sales WKL from Metsä Board. “Also with clever packaging design it is possible to work towards more sustainable solutions. An excellent example of an innovative corrugated packaging design is Stretching Inner Part that can replace bubble wrap in e-commerce boxes.”
Metsä Board’s Panu Räsänen, Product Manager WKL, will give a presentation on 9 October at 14.50 on the importance of ‘Paper parameters and their impact on the corrugated processes’.
Metsä Board is the main sponsor of FEFCO’s Technical Seminar 2019.