Promotion Features Innovative U.S. Manufacturer Oru Kayak®
Verso Corporation (NYSE: VRS) continues to celebrate innovative U.S. manufacturers that share its passion for being the best at what they do with the release of the second in its series of printed promotions titled Sterling® Premium. ELEVATED.
"Verso's Sterling® Premium challenged the paper quality/cost paradigm to create a first – premium paper at a budget friendly price," said Verso President of Graphic Papers Mike Weinhold. "We established a new status quo, and then challenged it again, improving shade and brightness to a whiter-white 96 – at the same great price."
"Sterling® Premium's new, brilliantly bright optics combined with premium surface quality, print performance, product breadth, sustainability and service have elevated the definition of what it means to be the best of the best," said Verso Brand Marketing Manager Tanya Pipo. "When we were looking for like-minded companies that share the same passion and courage for elevating their brands to the next level we were introduced to Oru Kayak® in San Francisco. Like Sterling® Premium, Oru Kayak is elevating the expectation of how to make quality kayaks with premium attributes at a reasonable price."
ADVENTURE, ELEVATED. Oru Kayak® co-founder and designer Anton Willis developed the concept of a foldable kayak designed with quality, aesthetics and portability in mind. "It was origami that got me thinking," he says. "What if you could actually make a kayak that folded up like a piece of paper?" Through great design, portability, lighter weight and lower price than a conventional craft with no sacrifice in performance, Oru Kayak® is changing the game, elevating adventure on the water by making it more accessible to more people.
PAPER, ELEVATED. This new printed brochure showcases the brighter, whiter shade and exceptional print quality of Sterling® Premium through detailed imagery of beautifully crafted kayaks. The print demonstrations on gloss, dull/silk and matte finishes highlight the paper's premium surface quality, and the print comparisons between Sterling® Premium sheetfed and Sterling® Premium Digital™ for HP Indigo show the flawless print quality from offset to digital. The promotion is enhanced with a short video featuring the founders of Oru Kayak® using Layar® technology, a leading augmented reality app. Verso Marketing Communications Manager Julie Davis explains, "When printed images are scanned using the Layar® app, the technology recognizes the image and relates it to a piece of registered content with Layar®. This is an exceptional way to show how print links to new technology for a deeper experience without ever leaving the printed page."
Sterling® Premium has the widest and deepest offering of any premium grade, with a full line of sizes, finishes and weights to meet any need. Sterling® Premium offers true premium selection, with the industry's broadest range of basis weights—70 lb. text through 130 lb. cover, including 7 pt. and 9 pt. caliper guaranteed products for direct mail. The product line also includes two matching digital companion products, Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, guaranteed on all digital offset, toner and HP Indigo print equipment. Sterling® Premium is available with post-consumer recycled fiber, complies with Lacey Act requirements and is chain-of-custody tri-certified to the Forest Stewardship Council® (FSC®) BV-COC-953662, Programme for the Endorsement of Forest Certification™ (PEFC™) BV-PEFCCOC-US09000012, and Sustainable Forestry Initiative® (SFI®), BV-SFICOC-US09000011 standards.
To learn more about Sterling® Premium, please visit our website versoco.com.
About Verso
Verso Corporation is the turn-to company for those looking to successfully navigate the complexities of paper sourcing and performance. The leading North American producer of printing and specialty papers and pulp, Verso provides insightful solutions that help drive improved customer efficiency, productivity, brand awareness and business results. Verso's long-standing reputation for quality and reliability is directly tied to our vision to be a company with passion that is respected and trusted by all. Verso's passion is rooted in ethical business practices that demand safe workplaces for our employees and sustainable wood sourcing for our products. This passion, combined with our flexible manufacturing capabilities and an unmatched commitment to product performance, delivery and service, make Verso a preferred choice among commercial printers, paper merchants and brokers, converters, publishers and other end users. The FSC® trademark license code for Verso Corporation is FSC® C014984. For more information, visit us online at versoco.com.
About Oru Kayak®
Oru Kayak is a San Francisco-based company that manufactures and markets a line of unique high-performance folding kayaks. Inspired by the ancient Japanese art of origami (Oru means "fold" in Japanese), the company's patented technology, lightweight skin and ingenious design enable Oru Kayaks to be folded down, stowed in a trunk, checked on a plane and hiked into remote waters. This enables lovers of the outdoors to get out there, enjoy the water and explore like never before. Oru Kayak aims to change the way people connect with water, whether it's for an hour, afternoon or full weekend adventure. Through innovative products and services, the company and its people hope to make paddling more convenient, fun and freeing for everyone. Learn more about this extraordinary company at orukayak.com.