Pulp-Paperworld.com / N.American News

Retail is alive and well. Despite doom and gloom from mainstream media, a recent study by the IHL Group reported retailers were opening 4,080 more stores in 2017 than they were closing, and planned to open over 5,500 more this year. The National Retail Federation reported 85% of brands were opening stores or holding steady. The once negative retail narrative is turning a corner. 

In fact, many see a retail revolution evolving, with studies showing that Gen Z’s prefer bricks to clicks. In a highly competitive retail market, brands that succeed will be those that create extraordinary customer experience, both online and in-store. 

2018 04 11 112808In light of this exciting trend, Neenah has released CLASSIC® Retail Revolution, a resource for designers working with retail clients to help them see new and unique ways to use printed pieces as a tangible element of today’s retail experiences.

“Today’s consumer is fiercely loyal and shares their brand love with the world through social media. In order for a brand to impress potential loyalists, it must first grab their attention in the crowded retail space….details matter,” says Auburne Gahlman, Brand Manager, Neenah, “This is precisely where design and paper can help elevate a brand’s status with high-touch tools.”

The book isn’t just eye candy; its thought-provoking stats are good bookmarks for designers. For example, research shows 57% of people say postcard marketing makes them feel more valued and creates a more authentic relationship. 44% say a gift card has sent them into a store they otherwise wouldn’t have visited. “CLASSIC Retail Revolution will enable designers to provide more insight and perhaps be an even more valuable counselor for their retail clients,” says Gahlman.

Designed by Dallas-based creative firm Matchbox Studio, the piece features four case studies of four distinct brands in the growing health and wellness markets. Thoughtfully designed print collateral demonstrates ways to get customers in the door, engage and excite customers in-store, help spread the word, and help brands build a following. Each brand features samples produced on CLASSIC® Papers.

Apparel: Knetics, a dynamic athletic brand uses an oversized postcard and a gift card in a creative die-cut carrier to get attention. A grommeted hangtag combines three different shapes, three different papers and movement to deliver this brand’s active messaging.

Skincare: Pack Apothecary is a men’s line. This brand sample includes a box for its coal facial exfoliant, which cleverly uses the texture of CLASSIC® Stipple to suggest the product within.

Resort: Desert Mothers Spa appeals to the desire to combine decadence with spirit, mind and body wellness. Its brochure is a geometric, accordion fold that uses the appeal of natural visuals with the texture of CLASSIC CREST® Classic Natural White.

Food subscriptions: Odyssey delivers on the luxury side of the home meal kit trend. The pairing of CLASSIC® Linen, photography and blind embossing create an elegant presentation. 

The 10 x 12 red Wire-o bound book with a dozen pull-out, standalone samples feature beautiful combinations of texture, color, design, and print on Neenah’s iconic CLASSIC® Papers: CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, CLASSIC COLUMNS®, CLASSIC® Stipple, and the newest highly-textural additions to the line CLASSIC® Techweave, and CLASSIC® Woodgrain Papers.

Matchbox Design’s Principal/Creative Director, Liz Burnett said, “When it comes to brand recall, paper is an important aspect of any design. Studies show that 70% of purchase decisions are made in the store, and 85% of consumers cite color as the primary reason they buy a particular product.”

“What we hoped to communicate with this piece is that a paper’s texture and color has the power of persuasion. CLASSIC® Retail Revolution shows how much more memorable printed collateral can be with the right combination of design and paper,” added Burnett.

About Neenah

For more than 100 years, Neenah, Inc. (NYSE: NP) has been the market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and label applications.  The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Instagram @neenahpaper, Twitter @neenahpaper, Facebook Neenah Paper and Packaging, and Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Published in North American News

Alchemy is an ancient practice that blends science with spiritual belief. Practitioners of early Greek alchemy believed that nature’s four basic elements, air, fire, water and earth were the basis of all matter. The practice later became more scientific, often used in attempts to magically transform lesser-valued metals into precious gold. Today’s idea of alchemy has evolved into the broader philosophy of transforming the ordinary into the extraordinary. Neenah embraces this concept of combining and transforming in its newest promotion The Alchemy of Design.

2017 12 01 085948

“This is an inspiration book that reinterprets the meaning of alchemy within the realm of print design, where the four essential elements are audience, message, paper and print. The Alchemy of Design demonstrates ways to creatively combine those elements to amplify everyday design projects. Even those projects that have lower design budgets are still expected to have high impact. Throughout the book, the designs explore mixing and mingling of paper colors and textures, inspiring designers to think outside of that one swatchbook,” says Auburne Gahlman, Marketing Manager, Neenah.

Designed by Willoughby Design, The Alchemy of Design blends three very different brands — ROYAL SUNDANCE®, ASTROBRIGHTS®, and ENVIRONMENT® Papers — in unexpected ways. Presented in a beautiful die-cut slipcase, the 9 x 11 double-sided accordion fold book takes deep dives into four different branding projects (for a total of 20+ printed pull-out samples) each using the three different Neenah grades to add layers of color and texture and impact.

For example, Earth | Worth is a handcrafted ceramic home goods brand featured in Alchemy. Knowing that a brochure is the single printed piece most handled by its loyal and potential customers, the brand uses the toothy texture of ROYAL SUNDANCE to evoke the weighty and natural essence of its products. The brand package extends to the smooth touch and natural shades of ENVIRONMENT, coupled with an accent of ASTROBRIGHTS, Terra Green™, to create a hangtag system. Using three complimentary papers for a hangtag system, and printing them all in one print run with one color, is a low-cost/high ROI idea for expressing the brand personality at the point of sale.

This is a promotion that has to be explored page by page to fully appreciate the idea-generating combinations of print and paper. Get your free copy of The Alchemy of Design, valued at $10.99, through your Neenah representative.

About Neenah, Inc.
For more than 100 years, Neenah, Inc. (NYSE: NP) has been the market leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and label applications.  The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. With multiple manufacturing facilities, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Published in North American News

A new page-turning promotional lookbook of unique surface design treatments — including arresting images, unconventional diecuts, spectacular printing, and specialty techniques — has just been released by Neenah. The book is crafted on papers from The Design Collection, Neenah’s range of pearlized surfaces, unique textures and dramatic colors, inspired by Italy’s top fashion houses and America’s leading designers.

“These are highly unique papers that naturally draw attention,” says Auburne Gahlman, Associate Brand Manager, Neenah. “With this lookbook, we set out to consider surface design in relation to these extraordinary papers. The result shows how conceptual aesthetics, through means such as line, texture, color, light, and patterning, can be alluring to both hand and eye.”

2017 07 10 074439

The five sections of this sumptuous 30+-page, 8.5 x 10.75 in. book represent the concepts that embody the spirit of The Design Collection: Luxury, Form, Beauty, Function, and Taste. Big dramatic images, either peek from behind short sheets and overlays or instantly wow with the turn of a page. Each spread pairs interesting surface treatments in layered effects, making this book not just eye candy, but a sense of wonder to the touch.

“The Design Collection Surface Issue provides a reference to visual and tactile combinations that designers may draw upon time and again to create unexpected effects for packaging and high-touch collateral,” said Gahlman. Detailed production credits in the back of the book provide insight and reference to the craftsmanship throughout.

2017 07 10 074504

The Design Collection, comprised of 15 specialty paper lines, is a portfolio of premium papers for luxury packaging and high-end print collateral. Offset, digital, and specialty processes are featured in The Design Collection Surface Issue, on STARDREAM®, MONNALISA®, PLIKE®, OXFORD®, EAMES™, STARWHITE®, NATURAL EVOLUTION, CANALETTO, SO…SILK®, WILD® and ESSE® Papers. This is the first time Neenah has featured print demonstrations on ASTROKING® Papers.

“This piece embodies the spirit of the collection — beautifully luxurious papers for when craftsmanship, storytelling, simplicity, transparency, and experience are paramount,” said Gahlman.

Get a free copy of The Design Collection: Surface Issue, valued at $14.99, through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Published in North American News

Neenah announces another edition to its popular Explore series. The new Explore 5 focuses on the hospitality industry, providing designers with practical, creative ideas to help differentiate their clients with digital print projects. To accompany the Explore 5 portfolio of samples, Neenah offers free downloadable dielines.
“Hospitality is in a state of vibrant growth. Hotels, restaurants and other businesses in this space will continue to look to designers to help create the personalized customer experience that today’s guests demand. With the ripple effect of social media, brands that create authentic customer experiences and memorable brand touchpoints will ultimately drive brand loyalty,” said Greg Maze, Sales & Marketing Manager, Digital & Wide Format, Neenah.

2017 05 04 092612

Explore 5 demonstrates that creativity and good design, combined with digital printing on colored, textured papers, can deliver unexpected benefits to businesses and their guests in practical ways. “Each of the samples in Explore 5 addresses one of the five E’s of hospitality: Entice, Enter, Engage, Exit or Extend,” said Maze. “For instance, what ideas help ‘extend’ the guest’s visit, long after they’ve left an establishment?”

The digital design solutions in Explore 5 are practical and strategic. “For example, a two-piece box for concept brand Limone Brothers demonstrates how an innkeeper might partner with a local, bespoke confectionery to create a special ‘exit’ gift for departing guests. This idea can ultimately benefit both businesses,” said Maze. “Our design brief was to create digitally printed samples that designers could use as a springboard for their own hospitality client assignments. We think of these samples as idea starters.”

Explore 5 features a range of premium Neenah papers, including new items from its CLASSIC® Papers line. Maze says that combining colored and textured papers with digital print can bring a new dimension to the simplest of designs. “When you introduce the idea of combining different papers into the mix, you start to see creativity come to life. Explore 5 celebrates the many strengths of digital printing on colored, textured papers with four-color, fluorescent inks, match colors, metallic’s and white ink technology. Designers will take these ideas and run with them,” he said.

Free, downloadable dielines
Neenah recognizes that designers are often expected to do great work with limited means. To help stretch the budget, dielines for all of the printed samples featured in Explore 5, and the entire Explore series, are available to download, free, at: www.neenahpaper.com/resources/dielines.

About Neenah Digital Papers
Explore 5 debuts with the just-announced expansion of the Neenah Digital Papers line. The addition of 70 new items creates a comprehensive digital portfolio with 22 brands, 19 unique textures, 60+ colors and multiple packaging and labeling options. And, with the recent refresh of its CLASSIC® Papers line, the Neenah Digital portfolio now includes 237 digital items from the CLASSIC® Brands alone, including the fast selling branded textures, Woodgrain and Techweave. “Neenah’s digital paper offering is simply unmatched,” said Maze.

About the Explore Series
Explore 5 is the fifth installment of Neenah’s popular, swatchbook-sized series, inspired by Neenah’s print partners. “The inherent value of the Explore series that it helps the creative community see fresh ways they can push the boundaries of possibility for all kinds of digital print and packaging projects,” said Maze. “And, they have tangible samples to show their clients, that yes, we can do this.”

Published in North American News

Neenah Packaging announces the significantly expanded offering of its Box Wrap portfolio, with new additions to its Premium Packaging Solutions, and the introduction of its Luxury Packaging Solutions.

Together, these two expansive collections create an elevated line of packaging papers for national and multi-national retail, beauty, alcohol, electronics and entertainment media brands.

2016 06 17 075437

“This expansion has elevated our box wrap offering to the level where we can address key end users who are looking for differentiated packaging solutions, from mid-range to premium, and up to the most luxurious decorative papers. The breadth of this offering, and the custom opportunities now available — from the largest range of whites and durable graphic papers, to the feel of nubuck leather, and high-end exotic finishes — are unmatched in the marketplace,” said Mark Sng, Director of Marketing, Neenah Packaging.

The ability to create custom packaging solutions is the cornerstone of Neenah’s new Box Wrap portfolio. The portfolio now offers a broad range of standard color palettes, an impressive array of whites and neutrals, and an extensive library of embossing options. And, beyond that, lies Neenah’s newly advanced custom capabilities — creating endless possibilities for designers and brand owners.

“The value of our custom capabilities is immense for brands looking to create unique, one-of-a-kind at shelf recognition with a color, texture, finish combination designed specifically for that brand. Or, for global brands with a need to maintain color and texture consistency across all packaging pieces, no matter what country the converting is being done in, we can provide assurance with custom box wrap papers,” said Sng.

The two portfolios are overviewed in a new, two-book specification program, each showcasing the breadth and range of the line. “We consider these tools a springboard for every designer and brand manager’s imagination. Open these books to understand just how endless the possibilities are,” said Sng.

Neenah Packaging Box Wrap Premium Packaging Solutions
An already expansive portfolio, Neenah Packaging has added 26 new items including offset-printable, uncoated and lightweight C1S premium box wrap papers with a wide variety of whites, colors, and environmental papers.

Neenah Packaging Box Wrap Luxury Packaging Solutions
This collection of one-of-a-kind papers exudes luxury with every look and touch. From realistic metal-like finishes, to plush textures, to authentic-looking fine leathers and high-end exotic skins, Neenah Packaging Luxury Box Wrap offers endless combinations. This collection is about building a unique design. Start with color, select an embossed texture, and further enhance the visual with a print pattern and/or specialty finish. Or, go beyond the offerings presented in the book, and work with Neenah Packaging to create a custom color or design solution.

“As our Box Wrap portfolio continues to evolve, we remain committed to providing superior service, with low minimums, fast turnarounds, color and texture consistency, durability, and unrivaled on-press, converting and finishing performance for all of our Neenah Packaging papers,” said Sng.

Contact your local Neenah Packaging rep to request a special presentation of the new Neenah Packaging Box Wrap specification books.

About Neenah Packaging
Neenah Packaging, http://neenahpackaging.com, provides unique and sustainable packaging papers and custom solutions for premium packaging. Its range of colors and textures—for bags, box wraps, gift cards, gift card carriers, hangtags, labels, folding board and fragrance strips—inspire visually and create a high touch tactile connection. Neenah Packaging enables leading and emerging brands in cosmetics and fragrances; wine, spirits & craft beer; retail and more to deliver on their brand’s promise. Neenah was the first in the packaging industry to offer a premium100% PCW board. Neenah Packaging welcomes custom inquiries. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is now proud to offer a portfolio of 100% paper based flexible and rigid wide format products perfect for retail, tradeshow and many other end-use applications.

With multiple manufacturing facilities in Wisconsin and the Northeast, prime importance is placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s design blog.

Published in North American News

New facility will serve as distribution hub for best-selling printing and packaging papers 

neenah toplogoAs part of an overall expansion initiative to provide worldwide distribution as well as meet specific needs of large, global accounts, Neenah Paper have just announced the opening of its new European Distribution Center in Utrecht, Netherlands.

This new facility, managed by the C. van Heezik Group will serve as a local European resource for some of Neenah’s most popular and best-selling brands in Europe. Neenah will immediately stock select Environment® Papers and Neenah® Folding Board, the premium lines from Neenah most often specified by designers for print and packaging products overseas. This announcement comes during Drupa (http://drupa.com), the world's leading trade show for graphic and industrial print.

“The location for Neenah’s new European Distribution Center was strategically selected for three reasons,” said Chris Schneider, Sr. International Marketing and Logistics Manager. “First, the city of Utrecht is centrally located within Netherlands and larger Europe, already a well-known transport hub. Second, this particular location enables Neenah to better service its US-based global accounts who produce a large amount of print and packaging locally in Europe. Finally, Neenah has a strong, local logistics partner that we know and trust.”

The new facility enables the timely, efficient, and cost effective operations of Neenah throughout Europe, as well as room for expansion. Schneider adds, “This is an exciting time for Neenah to solidify our position as a global provider of premium packaging papers for our key customers, with the capability to deliver anywhere within Europe.”

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio, including market-leading brands such as ASTROBRIGHTS®, CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers now includes SUEDETEX® and TOUCHÉ®. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah Packaging provides unique and sustainable packaging papers, boards and labels as well as custom solutions for premium and luxury packaging. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Contact
Neenah: Jamie Saunders, 001-678-518-3222, jamie.saunders@neenah.com

Published in European News

Neenah Paper has just released its latest Neenah Envelope Sampler. It is an essential, utilitarian tool that every print-centric designer, client, and printer needs by their desk or in their studio. Really. When you see this incredible tool, you will be immediately struck by its sheer size of 13.25 x 10 — bigger than most envelopes.

33 samples, 33 styles
The Neenah Envelope Sampler puts real, physical samples, 33 of them, right at your fingertips. The samples include the most popular sizes in the most asked for envelope styles: Commercial, Baronial, Announcement, Square, Booklet and Catalog. So, you can flip through each neatly organized section to find the size you need. A bonus: The book is wiro-bound, so it easily lies flat on your desk while you’re working on a project.

 

2016 03 17 070148

Useful information
If you look closely, each sample envelope presents useful information: the name of the envelope style (helpful, because the envelope industry has a language all its own), the physical size in inches, and — so you don’t have to look it up elsewhere, how many days it takes to get the envelope. The book also includes the two things every envelope specifier needs close at hand: postal guidelines and a glossary of terms. Everything in one place.

A simple message
Along with this tool, Neenah has a simple envelope message:

  • 1. Choose the paper you want; brand, color, finish.
  • 2. Check to see if it’s available in a writing weight or text weight.
  • 3. If it is, then Neenah has it for you in 33 styles. Even if you just need one box.

Neenah envelopes provide the perfect solution. “With the luxurious, expansive and versatile array of Neenah Papers, the envelope choices are endless,” says Michelle Turner, Envelope Brand Manager, Neenah Paper. “We’ve tried to make our envelope program simple, providing a straight-forward service program coupled with useful tools that help customers see that there is a solution for every project.”

Get a free copy through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor 

For more information, free templates, or a fact sheet, visit neenahpaper.com/envelope.

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Published in North American News

Neenah continues to inspire creativity with the release of its second print sampler for the luxury grades found in The Design Collection. This beautiful, new promotion, known as The Design Collection 2.0 Sampler, holds 22 pages of idea-generating colors, textures, and specialty print techniques.

2016 03 09 153935The Design Collection of papers offers 15 specialty grades with an extensive palette of colors and textures, inspired by Italy’s top fashion houses and America’s leading designers — including the new MONNALISA®, NATURAL EVOLUTION and SLIDE™ papers, and the soon to be released ASTROKING®. (A new all-encompassing swatchbook is due out this spring.)

This new The Design Collection 2.0 Sampler features 27 different papers: from the glimmer of STARDREAM® to the letterpress-loving, textural surface of WILD®, and irresistible softness of STARWHITE®. Also showcased in this new sampler are the alluring new MONNALISA® and the authentic touch of new NATURAL EVOLUTION.

The Sampler is designed to inspire right from its SO…SILK® sleeve that reveals a thick cover constructed of three different papers laminated to a base sheet. Each of the three sheets shows a creative use of foil stamping and registered embossing.

The result is a beautiful introduction that makes you want to ask, “How’d they do that?”

Turn the cover to discover page after page of beautiful, trending colors and unique textures all with carefully considered artwork and production techniques, designed to spark ideas for creative use of paper and print.

You’ll want to examine every sheet, from the deckled edge sheet of TETON® with a blind sculptured emboss, to the eye-popping floral illustration digitally printed on STARDREAM®, to the traffic-stopping sheet of PLIKE®, Orange with dark blue foil artwork and white foil mouse type.

The Design Collection 2.0 Sampler is a feast for the eyes, the fingertips, and the creative juices. The ring closure lets designers take the sampler apart to further explore; visualize the idea of two paper colors together, view all the embossings at a glance, organize by texture, or show a client the possibilities of foil on paper.

Get a free copy of The Design Collection 2.0 Sampler through your Neenah rep or your local merchant. Find a Neenah distributor here: http://www.neenahpaper.com/resources/findadistributor 

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles. Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Published in North American News

New Neenah ENVIRONMENT Promotion Spotlights Direct Mail

The new “Everybody’s Business” promotion from Neenah focuses on getting a brand’s message, and sustainable values, delivered.

Neenah’s new Everybody’s Business promotion combines the power of direct mail, touch and sustainable messaging to create an interactive and educational promotion. The perfect bound book, and its creatively designed direct mail inserts, are all produced on a variety of Neenah ENVIRONMENT® Papers.

2015 12 06 103827

“The USPS recently reported that 93% of online responses are driven by direct mail — it’s clear that this remains an extremely effective marketing medium,” said Kathy Kemps, Senior Brand Manager, Neenah. “And we have research telling us that touch and texture lead to high levels of brand connection and recall. Then we see that 65% of paper consumed in the US last year was recovered for recycling. What this means is that you can create a beautiful, memorable message that drive results while staying true to the environment.”

Neenah’s Everybody’s Business promotion houses four uniquely designed direct mail inserts, including:

·      A gala invite that uses three single panels, each with different die cut patterns to deliver its event message, agenda, and rsvp.

·      A grometted, six-bladed, multi-patterned fan brochure that conveys the essence of new hotel Ra, named for the Sun God.

·      A three-piece, die cut “build-it-yourself” pop up that showcases a new sustainable housing complex complete with a retail gift card.

·      An ascending six-panel accordion fold informational brochure for a financial summit.

“Everybody’s Business is designed to inspire unique ideas, and highlight the ease of delivering a brand’s sustainability message without sacrificing quality,” said Kemps.

2015 12 06 103847

The 8 x 10.5 book and its inserts are all produced with a variety of printing processes on a combination of colors and textures from the Neenah ENVIRONMENT Papers’ collection, including six colors that were introduced into the line last year —Weathered, Stone, Husk, Grocer Kraft, Concrete and Wrought Iron — as well as Neenah’s proprietary RAW® finish.

Neenah ENVIRONMENT Papers feature exquisite whites and midtone colors. These natural and earthy tones help communicate a brand’s message and values. ENVIRONMENT Papers are truly is the most premium of sustainable and the most sustainable of premium.

To get the new Neenah Environment Everyone’s Business promotion, contact your local merchant or Neenah sales rep.

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Contact
Neenah, Jamie Saunders, 678-518-3222, jamie.saunders@neenah.com
@neenahpaper

Published in North American News

The new Neenah Character promotion shows how packaging with unique, premium paper can extend a company’s branding.

At first glance it looks like a cool shopping bag from an avant-garde fashion brand, but it’s actually the new Neenah Character promotion. The sleek and mysterious carry case with “pick me up” appeal houses five different creative packaging samples that showcase a multitude of Neenah’s premium packaging papers and printing techniques.

The promotion, designed by Design Army, is the third in a series of three-dimensional Neenah promotions that focus on brand packaging. “We want people to think of paper as more than just paper — it’s a versatile material, just like fabric or metal, and it can have a 3D form,” said Pum Lefebure, Design Army’s Co-Founder & Chief Creative Officer.

The outer carry case, constructed of a combination of NEENAH® Folding Board, and SO…SILK® Papers, uses a deep, full emboss and foil stamping to create an elegant, yet sturdy structure.

Design Army developed brand characters for each of the five samples found inside the case — each representing different demographics and branches of the retail industry, with a compelling and useful look at “who are they?” and “what hooks them?” According to Lefebure, “The content is trend-driven, but these are long-term trends that will affect retailers for years to come.”

MEET THE CHARACTERS

2015 10 21 084632

The Digi-Generation: Plastic is out, paper is in — especially when paper can look this cool. Meet the gift card for the world’s next digital music mammoth, BOOM. A folded, embossed, debossed and foil stamped sleeve houses three, printed, paper gift cards that look like cassette tapes with redemption codes for digital songs; a subtle wink to mixtape culture. The cards are produced on NEENAH IMAGEMAX™ Card and NEENAH DURAMAX™ Card. Be sure to check out the API Holo Foil Revolution + Blind Emboss on Cassette 2.

The New Shopaholic: On the cutting edge of style and social networking, with disposable income to boot, this millennial market is primed for packaging that replicates the sensation of luxury outside the retail environment. SO…SILK® Papers with tone-on-tone foil stamping on luscious hangtags that evoke the feeling of high-end lingerie conjures ‘40s screen sirens. Ooh la la, indeed.

The Artisan Crafters: Reared on cooking shows and food blogs, today’s at-home cooks are hungry for ingredients with integrity, and sourced close to home. And not all labels are created equal, marrying craftsmanship and creativity are the two things that matter most to Artisan Crafters — die-cut labels and artful type can blend “artisanal” and “authentic” in a masterful recipe for irresistible results. NEENAH® Folding Board, Deep Black creates three bottles that showcase labels for craft tequila, wine and olive oil on ESTATE LABEL® and BELLA LABEL® Papers.

The Savvy Socials: Devoted to cultivating their online personas alongside their real-life personalities, these image-conscious consumers are quick to sniff out products and brands that feel inauthentic. Capture this dynamic demographic with packaging that speaks in their voice and reflects them at their best. An iridescent digital printing paper like STARDREAM® Papers in Crystal, with silver and pink foil, catches the eye of even the most device-addicted shopper, and the combination of elegant finish and shine invites a tantalizing touch.

The Eco Evangelizers: Sustainability has never been so stylish or sleek, and an eco-friendly iteration of practically every product is simply a click away. To connect with consumers that truly care about their footprint — and are compelled to share their experiences on social media — brands should look to sustainable packaging with a second life. How about a light bulb box that doubles as a lampshade. This minimalist pairing of recycled NEENAH® Folding Board and ENVIRONMENT® Papers with white ink feels as stylish as it is sustainable.

“Neenah is always striving to inspire designers by introducing new papers, new techniques, and new ideas. We hope the Neenah Character promotion helps designers think about paper differently, consider paper as a possible driver in design, because often times a customer’s first introduction to the brand is through paper, when they pick up the package, hold it and interact with it,” said Jamie Saunders, Marketing Communications Manager, Fine Paper and Packaging, Neenah Paper.

To get the new Neenah Character promotion, contact your local merchant or Neenah sales rep.

About Neenah
For more than 100 years, Neenah Paper (NYSE: NP) has been an innovative leader in the creation and manufacturing of papers for premium writing, text, cover, digital, packaging and specialty needs. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also offers envelopes in thousands of unique colors, finishes and styles.

Neenah is committed to developing relevant mobile and online technologies including Neenah Cabinet™ for iPad, iPhone and Android. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on recycled and alternative fiber products through the Neenah Green initiative. For more information on Neenah call (800) 558-5061. Follow Neenah on Twitter: @neenahpaper; subscribe to the Neenah Facebook page; or visit Against the Grain, Neenah’s blog for designers, printers and paper-lovers.

Contact
Neenah, Jamie Saunders, 678-518-3222, jamie.saunders@neenah.com

Published in North American News
Page 1 of 3