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DHL Global Forwarding, the air and ocean freight specialist within the Deutsche Post DHL group, has established three new ocean freight links to the African continent. Delivery times for Less Than Container Load (LCL) shipments on the three connections between Bremen and Tema (Ghana), Cape Town (South Africa) and Mombasa (Kenya) have dropped from 31 to 25 days, respectively from 33 to 31 days and from 49 to 45 days. This service not only ensures faster transport of goods to Africa up to one week, it also enables CO₂-savings of up to 10%.

"Movement of goods between Germany and Africa is on the upswing. We note a growing demand among our customers for transports to these emerging countries. Our LCL services take account of this demand," says Volker Oesau, CEO DHL Global Forwarding Middle Europe.

The world's largest transport network for ocean freight LCL

Companies from the energy, automotive and manufacturing industry in particular benefit in addition to the existing Full Container Load services from the expansion of the LCL network to three important new destinations in Africa. With relatively strong business activities in these countries, there is high demand among companies in these segments for transport solutions for smaller freight shipments.

DHL Global Forwarding is constantly expanding its LCL network, which currently comprises 45,000 international line operations and nearly 2,000,000 cubic meters of consolidated partial loads per year. In the function of a "Non Vessel Operating Common Carrier" (NVOCC) - that is a logistics company operating as an ocean carrier without possessing its own fleet - DHL provides the world's largest transport network for ocean freight LCL with fixed departure and delivery time-tables. As a result, customers are guaranteed full and uninterrupted supply chain management, covering pickup services at source, consolidation and deconsolidation, delivery to the destination, monitoring as well as customs procedures.

DHL Freight now offers its customers an upgraded and uniform way to track shipments across Europe. The increased flexibility of the new Active Tracing system makes it easier for them to check the whereabouts of their road freight transports. Customers can now receive up to 30 status information events from across the entire transportation chain, from pick-up to delivery. And with the additional Active Tracing apps for iPhones and Android smartphones designed especially for small and medium-sized businesses, customers will be able to access this information anywhere and anytime.

"The new application offers our customers enhanced transparency and control over their shipments. This represents a significant benefit mainly for companies who transport time-sensitive, temperature-controlled or premium goods such as in the technology and pharmaceutical sectors. With the Active Tracing apps we also respond to an ever increasing need for mobile and flexible services - taking the customer experience with our track and trace service to the next level of convenience and thereby simplifying their lives," says Henning Goldmann, Chief Information Officer at DHL Freight.

DHL's new online Active Tracing site, which combines all existing European tracing systems into one, is particularly useful for multinational companies that do business in various European countries. Customers can log on to http://activetracing.dhl.com and receive constant updates about the departures, current locations, destinations and arrival dates of their shipments. They can look up shipping histories for the last six months and can even create their own personalized reports.

DHL Express today announced that it will launch a new product campaign on October 4 that underlines its time-critical shipping capabilities. As trade volumes are surpassing pre-economic crisis levels on key international trade lanes, DHL is highlighting its cross-border shipping expertise for export oriented businesses.

The "No One Knows" advertising campaign targets small- and medium sized enterprises (SMEs) around the world, as well as key industry companies, and focuses on DHL's unique knowledge of markets worldwide, regional and on local country levels. A trade facilitator that invented cross-border express shipping more than 40 years ago, DHL serves customers in more than 220 countries and territories with global capabilities and unrivalled local knowledge.

Relevance becomes clear

Ken Allen, CEO, DHL Express, who presented the campaign at a press conference in Beijing, China, today, said: "The relevance of cross-border express services becomes clear to companies when they look into opportunities abroad. DHL's global capabilities and local knowledge can help companies set up fast-to-market delivery systems, everywhere around the world. This is a central element of the campaign."

The campaign starts at a time when recent trade data signals continuously strong export figures. According to recent data released by the Transport Research Center of the Organization for Economic Co-operation and Development (OECD), airborne trade between Europe and Asia, Europe and the Middle East as well as Europe and the Americas has gained momentum in recent months, despite the recent global economic downturn.

On particular trade lanes, such as trade routes from Germany, the UK and France to destinations outside the European Union, trade volumes have now surpassed pre-crisis levels in both directions. The data suggests a strong structural demand for higher-value fast-to-market goods, which typically travel by express.

Campaign to manifest and stress

DHL will run a series of advertisements to manifest its time-critical cross-border express shipping capabilities. In addition, it will also stress its competencies in specialized full-range services for industries, such as Health Care/Life Sciences, Technology, Oil & Energy and the Automotive industry. DHL offers fully integrated solutions for companies in various industries by combining the expertise of its three business units - Express, Global Forwarding and Supply Chain.

The company operates as a single partner, providing air, ocean and land transportation services, in addition to offering flexibility and easy access to a broad range of services around the world through a local and personalized contact. Individual customer demand can thus be met more efficiently.

360 approach

In China, the campaign will be focused on the theme, 'No One Knows China Like We Do', which highlights the fact that DHL knows China better, and can help unlock its customers' business potential. The campaign is based on a 360 approach, which includes TV, print and online ads, and below-the-line promotion to communicate the "No One Knows" message to both key decision makers in high potential industries as well as the daily end consumers. Online media will be one of the important channels of the campaign to drive awareness of DHL's market-leading position.

Jerry Hsu, President, DHL Express Greater China Area and Executive Vice President, Deutsche Post DHL said: "The "No One Knows" campaign can be easily adapted for any country and industry that DHL supports through our service portfolio. DHL was the first international express company to begin operations in China and our 24-year successful developments in China have certainly proved that no one knows China like we do. Coupled with our time-critical international shipping expertise, we will continue to help our customers expand their footprint and gain access into global markets."

The DHL campaign, which was conceived by the agency 180 Amsterdam, will run as a global campaign in 30 countries including key markets such as China, India, Brazil, Mexico, UK and Germany starting October 4th through December.

DHL has signed a Partnership Agreement with the China Development Institute (CDI), a leading think tank in China, to research and develop innovative logistics solutions nationwide. As a Global Research Partner of the DHL Innovation Initiative, CDI will provide in-depth strategic knowledge and resources for the two parties to jointly deliver solutions in the areas of Urban Logistics, Sustainable Supply Chain, Auto ID Application, Supply Chain Optimization to administrative and business organizations.

This research initiative is driven by the DHL Solutions & Innovations (DSI), which is responsible for all research projects and innovations in the global Deutsche Post DHL network, together with CDI Center for Logistics and SCM.

"Since both partners share the vision to improve the logistics infrastructure in China, the partnership will open up many opportunities and serve as a catalyst for the development of innovative logistics solutions in China," said Petra Kiwitt, Head of DSI.

The partnership with CDI is a boost to DHL's research efforts in Asia, particularly in China. Initial projects, such as piloting of new delivery vehicles with innovative route optimization, feasibility studies and solutions for urban logistics in China's metropolitan areas or carbon neutral facilities will contribute to strengthen DHL's service offerings of efficient and sustainable supply chains throughout China and the Asia Pacific Area.

DHL aims to turn the development projects based on cutting edge technologies such as Radio Frequency Identification-enabled solutions and service offerings, intelligent routing and scheduling or cold chain logistics into new business solutions. These solutions will improve operational processes for DHL and its customers, increase efficiency and enhance their competitiveness.

"We are proud to be DHL's research partner. CDI will sharpen our logistics edge with the partnership in addition to our strategic and economical research as China's think tank. We are excited about the projects that will result from this partnership. DHL has an impressive track record in its global climate protection program and I am confident that we will jointly develop solutions that contribute to a cleaner environment, and their innovative technology will also offer more chances for China's key manufacturing sector to gain competitiveness," said Prof. Fan Gang, President, China Development Institute.

As a Research Partner of DSI, the CDI joins other renowned Institutes such as the MIT (Massachusetts Institute of Technology), Fraunhofer Institute, the Global Supply Chain Management at Tongji University and the DLR (Deutsches Zentrum für Luft- und Raumfahrt).