James Cropper 3D Products is set to join the debate on responsible packaging solutions at this year’s Sustainability in Packaging Europe conference, which takes place from 24 to 26 October in Barcelona.

The company’s business director, Matthew Miller, will be on the panel for the conference’s Packaging Design Q&A session, where he will be discussing the use of paper-based products and the interface between creativity and sustainability. He will join speakers including Coca Cola’s director of sustainability, Ulrike Sapiro, and Mars’ Europe public affairs manager, Juan Manuel Banez Romero.

Sustainability in Packaging Europe is the only European packaging event designed to offer a 360 degree perspective on the key challenges and solutions the supply chain is faced with to evolve towards sustainable practices for packaging and a circular economy.

James Cropper 3D Products, a subsidiary of James Cropper PLC, is the innovator behind COLOURFORM™, a sustainable coloured moulded fibre packaging solution. The product is made from 100 per cent renewable, natural wood fibre from well managed forests and is fully recyclable with household paper. It is also naturally biodegradable, leaving no trace if it does end up in landfill.

Every product is custom-designed and made specifically to customer requirements, and can be manufactured to match any colour with guaranteed consistency and a quality, tactile finish.

Matthew Miller, business director at James Cropper 3D Products, said: “Sustainability is one of the most important factors in packaging at the moment and will continue to be so, with brands putting ever more emphasis on their green credentials. With our background in paper and experience of creating innovative solutions to long-lasting environmental issues, such as overuse of plastic and disposal issues, we’re looking forward to taking part in such an important debate.

“With COLOURFORM™, we’re drawing on over 170 years of world-leading innovation in coloured paper and fibre products to provide a viable solution for the packaging industry that’s not only sustainable, but fully customisable and creative too. We’re sure it will be well received at the conference.”

The Packaging Design Q&A session takes place at 11:35am on 25 October at NH Collection Barcelona Tower.

For more information about COLOURFORM™, visit www.colourformpackaging.com

• James Cropper 3D Products (JC3DP), a subsidiary of James Cropper PLC, is the innovator behind COLOURFORM™, the next generation of sustainable moulded fibre packaging
• COLOURFORM™ is made using 100 per cent renewable wood fibre from well managed forests, is fully recyclable with household paper and is naturally biodegradable
• It can be manufactured in any colour or shape, with guaranteed consistency and a quality, tactile finish
• COLOURFORM™ is helping global brands to enhance brand identity, product value and packaging integrity, while reducing environmental impact.
• More information on colourformpackaging.com