Unlock the secrets to successful innovation at Clariant’s new Innovation web-pages launched today. Visitors to www.innovation.clariant.com are invited on a journey through the chemistry behind the challenges critical to society’s safety and advancement. They can also find out how they can work with Clariant to contribute to a sustainable and comfortable future.

For news on issues that impact daily life, visitors can sign-up to the new quarterly webmagazine “Innovation Spotlight – the chemistry behind your comfort”. Animations show how the products we use in our daily life are made eco-friendlier, more efficient, and saver through Clariant´s chemistry.

“With our new `Innovation Spotlight`, we aim to take the mystery out of the chemistry and put the secrets to successful innovation at the fingertips of our customers and the general public,” explains Martin Vollmer, Chief Technology Officer at Clariant International Ltd. The Summer-issue 2011 looks at how Clariant’s pioneering, environmentally-considerate solutions are helping to improve the leather tanning process.

Moreover, with its easy-to-follow explanations the new web-page provides an educational and inspirational insight into chemistry’s role in cutting-edge technology such as renewable energy and raw materials, water management, and advanced materials.

In addition, details of the innovation process at Clariant highlight the specialty chemical expert’s focus on ensuring its organization is best-equipped to support its customers. But this is just one half of Clariant´s philosophy regarding innovation: “Innovation to meet not only the needs of our direct customers but also those of wider society is at the heart of Clariant’s business. We needed a way to share this that would make it easier to grasp and therefore to inspire people to get involved,” comments Vollmer.

For more information visit www.innovation.clariant.com.