Metsä Board, a leading European producer of premium fresh fibre paperboard, have just announced that its North American customers can now use Metsä Board’s products with the Sustainable Forestry Initiative® (SFI®) on-product label that recognises global PEFC™ certifications. Metsä Board is the first European paperboard manufacturer to be approved to use this opportunity. A new rule under the SFI allows PEFC™ chain of custody manufacturers, with PEFC™ certified content from countries outside of the United States and Canada, to be able to use an SFI ‘global’ on-product label. SFI® is an independent North American forest certification programme endorsed by PEFC™.
The whole Metsä Group, including Metsä Board, supports forest certification schemes and encourages their adoption worldwide. Nina Happonen, VP Sales Americas, says: “The wood we procure always comes from certified or controlled forests, which means that we ensure its legality as well as the responsibility and sustainability of the whole supply chain. Of the wood we use, 80% is certified forest content according to the world's leading forest certification systems: PEFC™ or FSC®. We are happy now to be able to offer, in addition, the use of SFI on-product label to our customers in North America.”
For further information:
Anne Uusitalo, Product Safety & Sustainability Director, Metsä Board
Mobile: +358 (0)50 313 0420
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners.