James Cropper, a global leader in advanced materials, luxury packaging, and paper products, is celebrating after taking home an international award in recognition for its work with Islay single malt Scotch whisky brand, Bruichladdich.
The ‘Packaging Design’ accolade was awarded to the papermaker at The FAB Awards for creating the first of Bruichladdich’s Luxury Redefined range, with a fully sustainable outer wrap - the first of its kind in the whisky space.
The FAB Awards showcase the best of the food and beverage industry and celebrates brands who demonstrate outstanding creativity and innovation in the sector.
The coloured wrap, made for The Bruichladdich Eighteen and The Bruichladdich Thirty bottles, is the definition of conscious modern luxury. Made from fully recyclable paper pulp and moulded to the shape of the Bruichladdich optimised, proprietary glass bottle, the packaging is fully recyclable.
Bespoke in colour and shape with unique emboss and deboss features, the design also includes a branded, oversized custom clasp feature. Using 100% fresh fibre the wrap is significantly lighter than previous packaging solutions without compromising strength or integrity while significantly reducing Bruichladdich’s CO2 impact.
This latest recognition follows the papermaker winning the Confederation of Paper Industries (CPI) Sustainable Innovation Award for its work with Bruichladdich and being announced as a finalist at the Packaging Premiere Awards in Milan last month.
Richard Bracewell at James Cropper Paper Products said: “This award celebrates our commitment to innovation and sustainability, marking a significant milestone in the whisky packaging industry. By creating the first fully sustainable outer wrap for Bruichladdich’s exquisite single malt Scotch whisky, we've set a new standard for contemporary luxury.
“This achievement reaffirms our dedication to developing advanced materials that not only meet but exceed the expectations of conscious consumers. We are proud to lead the way in sustainable packaging solutions and look forward to continuing our work in transforming the drinks industry among others."
The wrap was created in collaboration with global creative partner, Thirst.
About James Cropper
James Cropper is a global market leader in advanced materials and paper products. For six generations, the company has been led by the Cropper family, boasting an international workforce and operations spanning over 50 countries. Established in 1845, the Group manufactures paper, packaging, and advanced materials, incorporating pioneering non-wovens and electrochemical coatings. Their expertise extends from substrates and components in hydrogen electrolysis and fuel cells to bespoke colours and textures in paper and moulded fibre packaging, designed to replace single-use plastics. The James Cropper FibreBlend upcycled technology transforms waste, including used coffee cups and jeans, into beautiful, fully recyclable paper and packaging solutions. James Cropper aims to achieve operational carbon neutrality by 2030 and reduce carbon emissions throughout its supply chain to achieve net-zero emissions by 2050. For more information, visit: www.jamescropper.com/businesses/james-cropper-paper.