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The Rise of China’s ‘Paper Industry’ – APP Report Highlights the Increasing Global Prominence of China’s Paper Industry
The rapid development of China’s paper industries is highlighted in the latest edition of the ‘Paper Contract with China Report’ from APP-China.
The emergence of high-growth paper companies in the developing  countries of Asia, and particularly in China, is redefining the global  pulp and paper market, following years of investment in new technology  and environmental innovation.
The ‘Paper Contract with China Report’ for Q2 2011 looks at the rise  of China’s industry in a global context – following its significant  developments in recent years.
The growth in China’s paper industry has led several nations to  protect their own paper manufacturers through the imposition of  artificial levies and tariffs. In May this year, the European Union  began to levy both anti-dumping and anti-subsidy duties on imports of  Coated Fine Paper (CFP) from China. This was the first time the EU had  imposed such policy on China’s products. In the same period, Brazil  began to implement significantly more stringent import licensing  requirements - directly targeted on 17 manufacturing industries  including paper. Last year, the U.S. International Trade Commission  imposed anti-dumping and countervailing duties on certain types of  coated paper manufactured in China.
In truth, the increasing number of trade conflicts is an indication  that those countries traditionally strong in the paper industry have  increasing concerns about the rapidly-developing paper industry in  China.
“As could be expected from the way the worldwide pulp and paper  industry has developed over the past few years, the real movers and  shakers were the Asians.” This was the conclusion from RISI, the leading  information provider for the global forest products industry, in an  article entitled “The PPI Top 100 – Asian Tiger Pounces.” China’s output  of paper and cardboard products in 2009 increased by 54.4 million tons  compared with 2001, indicating a growth rate of 170%. Fuelling the fast  growth rate is very high market demand in China: the consumption of  paper and cardboard in China reached over 85 million tons in 2009, an  increase of almost 50 million tons compared with 2001.
In the fast-growing Asian paper industry, China has been the most  prominent nation. In 2009, Chinese manufacturers had nine positions in  the Pulp and Paper Industry (PPI) Top 100. Beyond exports, China’s  consumption of paper and cardboard products has risen from less than 10%  of the global total amount in 1993 to 25% today. Starting from 2009,  when the output of paper and cardboard products in China exceeded 80  million tons, China has surpassed the US to become the world’s Number  One paper manufacturing country, with world leading technologies  particularly in producing newsprint, coated paper and tissue products.
Apart from the rapid improvements in both capacity and technology,  China’s paper manufacturers have been widely acknowledged for their  remarkable contribution to environmental protection. The Chemical Oxygen  Demand (COD), a critical environmental index on emissions of the paper  industry, dropped from 2.033 million tons down to 1.097 million tons, a  decline of 46%.
“APP-China is proud to be part of the story,” said Sophy Huang, PR  Director from APP-China. “We have invested very heavily in cutting-edge  technologies to make our production as efficient as possible and  minimise impact on the environment. By the end of 2010, APP-China had  invested more than 5.5 billion RMB (USD 846 million) in environmental  protection, substantially reducing our CO2 footprint and the amount of  water used in the manufacturing process.”
“China’s paper industry has the world’s most stringent emission  standards,” said Dr. Cao Zhenlei, President of the China National Pulp  and Paper Research Institute, when commenting on the industry’s  performance in energy-saving and emission reduction at the 16th  International Symposium on Wood, Fiber and Pulping Chemistry held in  Tianjin in June 2011. “Our standards are not only stricter than those of  West Europe, but even exceed North America’s by 20 years.” The carbon  dioxide discharged by China’s paper industry is equal to just a fraction  of the amount emitted by chemical, ceramic, steel or cement industries  in the market, according to Cao.
“The latest Paper Contract with China Report may surprise many international commentators,” said Sophy Huang. “There are a number of misconceptions about the China’s paper industry which the report corrects. Among those is the idea that we are ‘lagging behind’ on environmental protection. In fact, the opposite is the case. In both technology and the environment, Chinese companies are leading the world.”
The Paper Contract with China Report sees the next step for the  Chinese industry to be a greater concentration of large-scale  manufacturers, resulting in even greater international competitiveness.
