Bioenergy adds pace to paper industry and forest sector tradeshow

The forest sector’s interest in matters related to bioenergy will be effectively on display at next June’s PulPaper 2010 event in the Helsinki Exhibition and Convention Centre. Some 80% of exhibition capacity has already been sold for the year’s most international tradeshow.

An international conference on the theme Implementing the new rise will be organised in conjunction with the tradeshow. The conference is divided into half-day sessions, which will focus on sub-themes such as the forest industry’s bioenergy issues, cost-effectiveness and resourcing, solutions in sustainable development and technological breakthroughs. A panel comprising President and CEO of the Metsäliitto Group Kari Jordan, Technical Research Centre of Finland VTT President & CEO Erkki Leppävuori, Professor Emeritus Johan Gullichsen and the philosopher Maija-Riitta Ollila, PhD, will discuss these matters during the opening of the event on Tuesday 1 June.

Bioenergy will be present at the exhibition in the form of a dedicated product group as well as in the programme of the conference. The keynote speech of the bioenergy session on Wednesday 2 June will be delivered by Minister of Economic Affairs Mauri Pekkarinen on the theme National Energy and Climate Strategy – the role of forest and energy efficiency.

China and France participating with pavilions

“There is considerable worldwide interest in PulPaper 2010 and the Asians in particular will be participating strongly. Almost 300 exhibitors have already signed up,” says Project Manager Marcus Bergström, who is in charge of the event.

According to Bergström, the pavilions different countries are erecting in the exhibition area clearly represent a trend this year. “The Chinese are building a pavilion and the French are also assembling a joint section in which around ten companies will participate. The programme slots of the exhibition area’s Speakers corner venue are almost booked solid. About thirty international forest and paper industry publications are presenting their journals and magazines in the Media Partner Centre, where visitors can go to read up on what’s cooking in the sector,” Bergström continues.

PulPaper, now being arranged for the seventh time, is a tradeshow for the pulp, paper and paperboard industries and by far the most international event of this year. Almost half of the exhibitors and more than one-third of visitors have traditionally been foreigners. The PulPaper 2010 event is organised jointly by Adforum, the Paper Engineers’ Association, the Finnish Fair Corporation and Finland’s leading provider of technical training AEL. The previous PulPaper tradeshow was held in 2007 and it attracted over 16,102 visitors from 78 different countries to Helsinki.

PulPaper 2010
Helsinki Exhibition and Convention Centre 1-3 June 2010
Open: tue-wed 9 am – 5 pm, fri 9 ma – 4 pm

Further information on the pulp and paper industry:
Paper Engineers' Association
President Pirkko Molkentin-Matilainen, tel. +358 9 132 6696,
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Further information about the tradeshow:
Adforum AB, Project Manager Marcus Bergström, +358 9 150 9401
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Further information about the conference:
AEL, Training Manager Rainer Paloniemi, tel. +358 50 547 2724,
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