Metsä Board’s paperboards were used by winners in three categories at the 2017 European Carton Excellence Awards: Food & Beverages, Healthcare & Pharmaceuticals and the Public Award. The Award Gala was held on 21 September in Salzburg, Austria.
“We are delighted that our products have been an integral part of the winning packages. This demonstrates the important part that the packaging plays in creating maximum shelf-impact and can help differentiate a brand from the competition. Sustainability too should be an integral part of the packaging design, so that the packaging is not only made of sustainable materials but it is also lightweight, right-sized, functional and easy to recycle; our products also helped achieve these goals”, states Mika Paljakka, VP Sales EMEA, Metsä Board. “We would like to extend our congratulations to everyone who participated in the vision, design and production of the winning cartons.”
The jury looked for excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material. In total Metsä Board paperboard featured in eight of the finalist packages.
The winning cartons, using Metsä Board products, were the following:
FOOD & BEVERAGES
JDE Z1 Packaging
Carton producer: STI Group
Brand owner: JDE – Jacobs Douwe Egberts
Paperboard: MetsäBoard Classic FBB
HEALTHCARE & PHARMACEUTICALS AND PUBLIC AWARD
Carton producer: Lithosan Basim Yayim Ambalaj Sanayl ve Tic.
Brand owner: Bilim llac San. ve Tic.
Paperboard: MetsäBoard Pro FBB Bright
Metsä Board is a leading European producer of premium fresh fibre paperboards including folding boxboards, food service boards and white kraftliners. Our lightweight paperboards are developed to provide better, safer and more sustainable solutions for consumer goods as well as retail-ready and food service applications. We work together with our customers on a global scale to innovate solutions for better consumer experiences with less environmental impact. The pure fresh fibres Metsä Board uses are a renewable resource, traceable to origin in sustainably managed northern forests.
The global sales network of Metsä Board supports customers worldwide, including brand owners, retailers, converters and merchants. In 2016, the company’s sales totalled EUR 1.7 billion, and it has approximately 2,500 employees. Metsä Board, part of Metsä Group, is listed on the Nasdaq Helsinki.
Metsä Group is a forerunner in bioeconomy utilising renewable wood from sustainably managed northern forests. Metsä Group focuses on wood supply and forest services, wood products, pulp, fresh fibre paperboards and tissue and cooking papers.
Metsä Group’s sales totalled EUR 4.7 billion in 2016, and it employs approximately 9,300 people. The Group operates in some 30 countries. Metsäliitto Cooperative is the parent company of Metsä Group and owned by approximately 104,000 Finnish forest owners