Arjowiggins Graphic and Antalis have today launched a new campaign to showcase the superb colour capabilities of recycled paper. The campaign will see 2,500 brand books from Hakkasan Group’s Ling Ling bar and club concept distributed to printers, designers and corporates highlighting the excellent print capabilities of Cyclus Offset and Antalis’ Digigreen Gloss.
The award winning brand books, designed by North, were originally created to support the global launch of the naughtier and more vivacious sister to Hakkasan restaurants, Ling Ling. Designed to represent the unique and hedonistic atmosphere of Ling Ling, the design featured stand-out bright and beautiful photography, 10 different covers and five different spines with variable text and a high level of vibrant colour.
The book covers have been printed on Digigreen Gloss 350gsm while inside pages feature Cyclus Offset 100% recycled 140gsm. The campaign, which incorporates digital promotion and PR and also features substantial direct mail, with each book accompanied by a personalised card of eight different designs printed on Cyclus Offset 300gsm.
On paper selection, Jeremy Coysten from North Design says: “For the original print run for Ling Ling we used a high gloss laminated cover to achieve a high-end fashion magazine feel, with Cyclus Offset selected for the inside because of its remarkable print performance which allowed us to keep the richness and colour really punchy. The challenge was applying binding tapes to the spine as the glue wasn’t sticking to the gloss lamination so the printer had to sand back the gloss laminate by hand. To overcome the problem for this longer print run we used Digigreen gloss for the cover”.
The book, which was printed by FE Burman using their HP Indigo presses, won Best in Digital Print at the Antalis Review in 2016.
The reprinted radiant books are an excellent demonstration of the high quality colour results recycled materials can achieve. Paul Regan, Director of FE Burman, says: “The mix of print quality of both Digigreen and Cyclus Offset and also the efficiency and technology of the HP Indigo presses, has enabled us to produce a product of excellent quality and colour vibrancy”.
Angela DeVorchik, Operational Marketing Manager, Arjowiggins Graphic UK, says: “We are thrilled to have the opportunity to re-print the award-winning Ling Ling book, and are very proud of the performance of Cyclus Offset in such a demanding colour print project. We’re excited to share the re-printed book with printing and design experts, and to demonstrate the stunning results achieved when using recycled materials in vibrant and colourful printing”
Mike Bennett, Marketing Manger, Antalis UK says: “This is an exceptionally well designed and printed book that truly reflects the character of the brand and how it appeals to its core audience. We’re really pleased with the role our paper plays in achieving the overall quality of the printed product”