The international PulPaper organised in Helsinki is one of the leading professional events in the forest industry. After the PulPaper event organised in the summer of 2022, the organisers of the event have held discussions with companies in the field and settled on a completely new concept that serves both companies and professionals in the field even better. The modern PulPaper 2024 event will be organised completely renewed on 10-11 April 2024 at the Helsinki Expo and Convention Centre.
”It is great that PulPaper is at the forefront in the development of professional events. For this, we can thank our main partner the Finnish Forest Products Engineers’ Association and especially the companies in the industry and their contribution to this development. Together we have developed an event where encounters are at the centre. The new concept is cost-effective, easy and sustainable development and responsibility have also been taken into account. The development of the event is now proceeding at a fast pace and we will be able to tell more about the new event in the spring, when companies can start making stand reservations”, says Business Manager Marcus Bergström from the Helsinki Expo and Convention Centre.
A more efficient, sustainable, democratic and agile event concept
The stands will be standardised and ready-made stand solutions for various needs will be produced for companies. The stands are built from completely recyclable structures and special attention is paid to both lighting and the overall appearance. The new way of placing stands in the event area offers equal places for large and small companies. The companies are offered opportunities to be seen even elsewhere in the event area. Participation is cost-effective, sustainable and easy for companies.
Renewed programme and social events
The exhibition part will be shortened to two days, and the scientific conferences will have their own day entirely. The programme stage forms the core of the exhibition and everything takes place in the same space during the exhibition. Outside the company stands, there are various networking places where companies can meet their customers around different themes. The event will be a modern, comfortable and relaxed meeting place where it is easy to network and do business. The evening events will be renewed, and they will focus on a high-quality programme and a first-class level of service.
Revamping the PulPaper brand and marketing
The marketing strategy, brand and visualization of the event will be renewed to be modern without forgetting PulPaper’s current strong brand position. In addition to the traditional products of the forest-based bioeconomy, the event will also showcase new innovative bioproducts, such as wood-based textiles and biochemicals. Start-up companies are also more visible than ever, and the event aims at establishing new kinds of media partnerships.