UPM strongly believes that printed and digital channels complement each other, with paper assuming its natural role within the modern media palette. UPM Paper is bringing together its experts and visionary cooperatives at drupa trade fair in May to showcase exciting examples of combining print and digital channels – providing inspiration and solutions to all those in the media industry.
Print is effective. Need proof?
According to research, print is and remains an extremely powerful advertising medium. So how can you convince advertisers? Participate in UPM’s drupa demo sessions to discover modern ways to engage readers by using print.
Quick Response codes offer real engagement for both brands and readers. By scanning a code with their smart phone readers are able not only to get additional information on their mobile devices, but also able to for instance share contents and make online purchases. For brand owners the ability to collect code data and measure the direct effects of printed channels down to detail demonstrates print marketing effectiveness.
The third dimension
You can find 2D codes across a range of our UPM materials, such as our new Product Catalogue 2012, printed samples and our exhibition invitation. With codes you can pre-register for an appointment on our drupa 2012 stand or check technical specifications of UPM products from our Online Product Catalogue.
Another way to take advantage of the combination of print and digital is to use NFC, (Near Field Communication) tags. At the UPM stand you can test how this works by interacting with our World Design Capital Helsinki posters and stickers. Their tags provide access to the mobile site, m.wdchelsinki2012.fi.
At info sessions on our stand you can hear more about the various examples where print acts as the gateway to exciting experiences.
Future travel catalogues bring pictures alive
Are you ready to explore the possibilities of the future catalogue? We want to spark your imagination with a futuristic example, where a printed travel catalogue can take you to winter wonderland with the magnificent Aurora Borealis. By browsing through tagged pages of a design brochure you are able to experience a whole new kind of printed product that literally brings the pictures alive. This unique cross-media concept has been created in co-operation with UPM, VTT Technical Research Centre of Finland and Finnish Tourist Board.