It’s time to turn the page and write the next chapter in the story of paper. UPM will do it at drupa in the next two weeks. drupa - the international trade fair, held every four years, is bringing together media and printing professionals from all around the world to Düsseldorf, Germany.

The entire trade fair area with its 19 halls has transformed into the biggest printing house in the world. About 1,850 exhibitors from more than 50 countries will demonstrate the diversity and innovation strength of the printing industry.

Life without paper, printing and media is simply unthinkable – they are an integral part of everyday life. Even the rise of digital media has not displaced print media, but rather enriched it: The co-existence of printed and digital media opens up new and interesting opportunities for brand owners, retailers and even for consumers.

UPM strongly believes that printed and digital channels complement each other, with paper assuming its natural role within the modern media palette. The company has brought together its experts and visionary cooperatives at drupa to showcase exciting examples of combining print and digital channels – providing inspiration and solutions to all those in the media industry.

UPM is exhibiting in hall 6 at the stand D60 as part of the joint PrintCity Alliance. Come to meet us and see how paper works as the gateway to exciting experiences.

Stay tuned for UPM drupa highlights by following us at Twitter: www.twitter.com/UPM_Papers.

Read more about our drupa presence: www.upmpaper.com/drupa