“The industry is serious about sustainability in print.” This was Sappi Fine Paper Europe’s take-home message following its participation in EcoPrint 2012 (www.ecoprintshow.com), positioned as the world’s first exhibition and event 100% focused on sustainable print business.
With approximately 2500 visitors to the EcoPrint show in Berlin, it was clear that those attending brought knowledge and experience with them, and were present with a purpose i.e. to embrace sustainable development, and to obtain accurate and honest information about sustainability in the print industry. There is a real opportunity, and a need, for Sappi and the industry to continue to drive and promote sustainability, and to maintain paper’s image as a sustainable product. Faced with a myriad of alternative forms of communication to paper, collaboration, supported by clear and strong messaging, is essential.
Jens Kriete, Environmental Manager at Sappi said, “Credit goes to the organisers of the EcoPrint initiative which prompts and encourages collective thought and action on the key topic of sustainability in our industry.”
As Education sponsor, Sappi had a vested interested in the success of the event, and was delighted with the outcome.
Eric Van den Bruel, Marketing & Product Development Director said, “Sustainability is at the heart of everything we do. We want to share our experience, and continue to learn from others hence our strong interest in the Ecoprint initiative. Working together we believe we can make a positive impact on our industry’s reputation.”
To understand more about Sappi’s strong position and track record on sustainability, we invite you to watch a short video narrated by Jens Kriete, Environmental Manager, Sappi Fine Paper Europe: