Without a doubt, the most memorable event in Sweden this year will be the wedding day of Crown Princess Victoria on 19 June. Rörstrand, the porcelain brand of Sweden, launched a series of bowls, mugs and other serving dishes for the occasion, packed in cartons made from Stora Enso Performa White board.

Kartongbolaget in Helsingborg, Sweden, is the producer of premium folding cartons that has been entrusted by many leading brands to supply packaging of their Official Wedding Series products. "High quality and flexible deliveries of small batches were the benefits that Rörstrand was looking for from us," says Magnus Extergren, Marketing and Sales Manager of Kartongbolaget. Stora Enso's Performa White board was selected as the material due to its good print result and reliable performance in converting
and finishing processes. "We made the first mock-ups within 24 hours, using Performa White board from our own stock. The project grew to cover a whole series of package sizes and different constructions. All of our employees are proud to work for this unique project."

"The house board"

Kartongbolaget has got a reputation among brand owners of being a very flexible and service-oriented package printer. The company specializes in small batches and premium folding cartons for all kinds of prestige brands.  "Like a restaurant's house wine, Performa White is our house board which we offer as the number one option to our customers," says MD Joakim Johansson. "With Performa White, the quality is always the same. We are also very happy with the service provided by the customer service centre in Fors."

"When it comes to service, it helps a great deal that Kartongbolaget always orders the board in full trucks," says Tomas Rosenskold, Sales Manager at Stora Enso Carton Board. "They are also really good at what they do, by which I mean the niche production of exclusive style cartons, so it's absolutely great to have our Performa White chosen as their house board."

More special effects, please!

"We see that the difference between premium segment and low-price volume products is growing. At the high end, everybody wants to have more and more special effects, such as embossing and hot foiling. Thanks to our versatile customer base covering pharma, food, cosmetics, toys, etc., we have been able to refine our skills and can now offer all necessary converting and finishing treatments in-house," says Joakim Johansson. "The company is building its future through carefully targeted investments and development of its service concept."

The cartons for the Rörstrand wedding series have been printed in six colours, featuring the official portrait of the Crown Princess and her fiancé, Daniel Westling. Matt water-based varnishing and high-gloss UV varnishing have been used to create a tactile surface with eye-catching graphics. The Performa White range covers all necessary basis weights for the different package sizes. The customer also appreciates the stiff and bulky board structure.

A direct link to image:
http://bmt.storaenso.com/storaensolink.jsp?imageid=100615CB_01  

For further information:
www.storaenso.com/productnews  
www.storaenso.com/consumerboard  
www.storaenso.com

Tomas Rosensköld, Sales Manager, Tel. +46 411 13 300
Sanna Heiskanen, Marketing Services Manager, Consumer Board, Tel.
+358 20 46 23 440