Arjowiggins Graphic, the leading manufacturer of recycled papers, and Antalis UK, a distributor of the Cyclus range, have launched a new creative campaign to showcase the quality of Cyclus paper as a poster application. The campaign centres on a creative collaboration with Jacknife studios, the company behind iconic gig and tour posters for bands including Blur, Queens of the Stone Age and the Foo Fighters.
Jacknife founder and lead designer, Chris Hopewell, has produced a bespoke, limited edition striking poster inspired by the forest and designed to showcase the quality of Arjowiggins Graphic leading 100% recycled range, Cyclus. The poster, known as ‘The Guardian’, will be hand silk screen printed by Jacknife on CyclusOffset 300gsm 100% recycled in a limited edition.
Chris Hopewell says: “To capture the qualities of Cyclus I chose a figurative design, featuring a non-aggressive guardian at the entrance to a forest. Her look is both ancient and modern. She is young but wise and holds the future in her hands.”
As part of the campaign, the limited edition prints of The Guardian will be distributed to designers, who, along with the broader design community, will also be invited to enter a poster design competition by designing a poster of their choice and posting this on instagram or twitter using #cycluspaper to be automatically entered. The winning poster, judged by Chris Hopewell, will be hand silk screen printed by Jacknife, framed and awarded at the Antalis Review at The Village Underground in Shoreditch on 29th September 2016.
Commenting on the campaign, Angela De Vorchik, Operational Marketing Manager, Arjowiggins Graphic UK says, “This Cyclus campaign is one of our most ambitious yet. We want to creatively inspire the design community to consider using recycled paper to add something unique and environmentally sustainable to their designs. We are very proud to work with Jacknife who are the perfect partner to showcase how Cyclus can be used in printing and to inspire other designers.”
Mike Bennett, Marketing Manager, Antalis UK says, “We are proud to be stockists of Cyclus. The superb quality allows designers to have their work represented in the highest quality finish without compromising their environmental credentials.”
About Arjowiggins Graphic
Arjowiggins Graphic is a leader in the development of innovative environmental paper solutions, offering consistently high quality coated and uncoated recycled papers. The branch is part of Arjowiggins, the world's leading manufacturer of creative high-tech materials and papers. With over 4,000 employees and 20 paper mills around the world, Arjowiggins generates sales of around €1 billion. Arjowiggins is the manufacturing arm of Sequana
About Cyclus
Cyclus is a highly sustainable, 100% recycled paper with FSC® Recycled certification*. Made without optical brightening agents (OBAs), it has an authentic natural appearance, yet offers the printing performance and texture of a modern virgin fibre paper. Cyclus is available in uncoated (CyclusOffset), coated (CyclusPrint), inkjet (Cyclus Jet Premium) and envelope (CyclusEnvelope) varieties, all in a uniquely subtle natural shade.
*FSC® Recycled Certified fibres for sheets, available on request for reels
About Antalis
Antalis is one of the leading distributors of communication support materials in the UK and Ireland. Their market leading range of over 13,000 products includes papers, envelopes and consumables, as well as packaging, promotional and visual communication products. Antalis has 16 logistic centres across the UK and Ireland.
Antalis is the leading paper, packaging and visual communications merchant in Europe. As number 2 worldwide with a turnover of 2.585€ billion in 2014, the Group employs 5,585 people serving over 120,000 clients, companies and printers, in 44 countries via their 118 distribution centres. Antalis carries out 14,000 deliveries each day in the world and distributes 1.8 million tonnes of paper per year on a global level. Antalis is the distribution branch of Sequana.
Antalis and Arjowiggins are fully owned subsidiaries of Sequana
About Jacknife:
Jacknife first started producing hand screenprinted gig posters back in 2006 when founding member Chris Hopewell visited Flatstock at SXSW in Austin, Texas. He was so impressed by the work he saw there that he went straight home and bought an old French screenprinting deck. At that point Chris was making music videos so he had a whole bunch of contacts in the industry.
Over the last nine years Jacknife have produced gig and tour posters for hundreds of bands including Queens of the Stone Age - Wilko Johnson and Roger Daltrey - Beirut - Midlake - the Horrors - Eagles of Death Metal – Black Rebel Motorcycle Club - Blur - Spinnerette - Brody Dalle – to name but a few.
Founding Chris Hopwell ran a production company Collision Films for ten years producing and directing over a hundred music videos. He’s now independently directing commercials, music promos and feature films.
Chris has worked with all the major record labels as well as the coolest indies and has been lucky enough to work with some of the most outstanding acts of the last decade, including The Killers, Radiohead. Franz Ferdinand, The Knife, Scissor Sisters, Graham Coxon and The Offspring. In 2003 he won MTV’s Moon Man award for best art direction in Radiohead’s “There, there” a video which he also directed/ It also picked up Video of the Year at the NME awards that same year and about 30 Silver Pencils.
www.jacknifeprints.com
www.chrishopewell.com